Over the past few years, the promotion of visual content online has increased significantly. Human beings are visually-motivated creatures, and they’re more likely to engage with the marketing materials you’re promoting if you appeal to their eyes.
If you’re looking to boost the effectiveness of your digital marketing by promoting visual content, consider using these five striking formats:
- Infographics
Infographics are a social media marketer’s dream: they allow the creator to squeeze a lot of information into one place and also entice social shares and engagement from audiences. In fact, 87,000 tweets featuring infographics are shared each week. Infographics help your audience better understand data and concepts that show a need for your product or service—for example, a maker of email marketing software might use an infographic to demonstrate just how prevalent email is, and how often email marketing leads to purchases. Create your own infographics using websites like Canva and Piktochart. - Bold CTAs
Use a highly visual call-to-action (CTA), like our example below, that includes colors and imagery to encourage page visitors to take a specific action. A CTA should not only be obvious but attractive as well—it’s been shown that color increases willingness to read by 80%, and can positively affect motivation. - Data Visualizations
- Viewers are more likely to retain information presented visually rather than via plain text alone. That’s because seeing data visually helps us to grasp difficult concepts and identify patterns not obvious when using plain text. Unlike infographics—which present data on a particular theme—data visualizations present objective, standalone information, such as the increase in the number of worldwide internet users in a particular timespan. Use maps, charts, and diagrams to make large amounts of data more palatable to viewers.
- ScreenshotsDo you have software or an app or website interface that you’d like to promote using content marketing? Helpful screenshots can go a long way in helping you demonstrate how to use them—and if a viewer feels confident about using your product, they’re more likely to buy it. Using screenshots as marketing tools is already considered a best practice in app stores. In fact, one game development company increased their app downloads by six percent after improving their app store screenshots. You can also use them to display your all-so-important glowing customer testimonials.
- VideoAccording to a report released by Adobe, 51% of marketing professionals worldwide consider video the most effective form of visual marketing. Video allows you to give your brand a voice and sound, and thus make it more relatable to the viewer. Check out our previous blog post for tips on using native video creatively.