Tuesday, 26 April 2016

Solving the 10 Most Common Social Media Marketing Challenges

Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion!
As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media.
Everywhere we look it appears that brands and companies have it all figured outon social media. With each new post to Facebook, Instagram or Twitter comes thousands of likes, comments, and shares.
Even Grumpy Cat has earned more than $100 million dollars since 2012!
This leaves the rest of us wondering, “What are we not doing right on social media?”
We’ve experimented, made mistakes, and even learned a little bit in the process. From that, we’ve put together a playbook on solving the 10 most common social media marketing challenges.
social media challenges, social media
Let’s jump in!

1. Authentic connection with the audience

We’ve been seeing a massive shift in what it means to be effective on social media over the last few years. One challenge that marketers are facing in this new era of social media marketing is connecting with audiences on an individual and personal level.
Connecting with your audience helps to humanize your brand and build real, authentic relationships.

Solving this challenge: 

Connect with your audience by utilizing free or low-cost brand monitoring tools such as RespondMention, or TweetDeck and respond to every single comment on Twitter.
Monitor all additional social media channels and respond to each comment in an authentic way. You can do this by asking questions, linking to other blog posts, providing insights, or offering help with a problem.
You may also consider creating and growing a niche forum or group on Facebook or LinkedIn, or even creating your own dedicated community site similar to inbound.org or GrowthHackers – this gives you the opportunity to engage with users as well as let them indulge their passions and connect with like-minded people.
Inbound.org, Inbound marketing, brand monitoring, brands, social media, marketing

2. Creating a social media marketing strategy

You may know what you want to accomplish and why, but without a social media marketing strategy, you won’t have a specific plan on how to get there.
Think of your social media plan as a roadmap to your goals – Sure, you can stop off and check out landmarks along the way (experimentation), but you’ll want to return to the road that gets you to your destination in the shortest time and distance (goals).

Solving this challenge: 

Creating a solid social media marketing strategy doesn’t have to take weeks to put together. For me, it helps to have 3 key things written down on paper:
  • Why we’re on social: Simply being active of social media channels for the sake of being there is one of the quickest ways to burn valuable time and resources. First, answer the question of ‘why’  your business is on social and what you would like to accomplish.
  • How we’re going to succeed: Next is to ask the question of how. This can be specific social channels, paid advertising budget, video or image creation, partnering with influencers.
  • How we’ll measure success: Key Metrics, Goals or OKRs that you would like to accomplish broken down into days, weeks, months, and the year. Breaking it down like this will allow you to focus on day-to-day activities while also keeping the big picture in mind.
Social media marketing, social media plan, social media strategy, social media roadmap

3. A dramatic drop in organic reach

What worked in 2012 when organic reach on social was booming vs. what’s working now with the decline of organic reach has many social media managers scrambling to find tactics that work, including myself.
If growing your organic reach doesn’t seem to be working, there may be another solution.Organic Reach, Facebook, Facebook ReachSolving this challenge: 
Marketers can overcome this obstacle by looking at the decline of organic reach as an opportunity in disguise. That opportunity is paid social media advertising.
Even if you only have $5 to spend on boosting a Facebook post or promoting a Tweet, putting a few dollars behind the content you’ve worked hard to create will effectively get that content in front of hundreds potential customers. Look for posts with high engagement but low reach as a good barometer for potential success.
Use a combination of Facebook Audience Insights and Twitter Audience Insights to learn about your audience and create personas. Once you have an idea of who they are, use those insights to create highly-targeted ads that will resonate with users.

4. Coming up with consistently good content

We completely understand. Managing social media is extremely time-consuming, and can become a full-time job. Which is why staying creative and original is one of the toughest social media marketing challenges to overcome.
The social media manager checklist seems to go on forever: curate, create, schedule, monitor, respond, update, and reuse content across several different social profiles.
That’s why it’s important for social media marketers to find little hacks to optimize their time.

Solving this challenge: 

Besides basic content curation and idea generation tactics like monitoring Facebook pages or scouring Buzzsumo and Quora for content, there are other less time-consuming tactics you can experiment with today.
Openness & Transparency: Some of our most popular content and social media posts are ones that feature an inside look into Buffer’s culture.
People love knowing that there is a “real person” behind the social media profile and by giving them a look into your company or brand you will evoke real human interaction.
Original graphics: We’ve also generated some excellent buzz by creating original graphics in Pablo or Canva and posting them to our social channels. This image, for example, received more than 100 retweets on our Twitter account in less than an hour.
To create it, we pulled stats from around the web and put them into a simple graphic, which only took about 30 minutes to create.
Startup Marketing, Marketing Channels, startups, marketing

5. Content quantity over quality

For some brands, the way to cut through all of the noise on social media is to simply post more. While this tactic may work for some, for many it has the tendency to irritate followers.
The Next Web posts 30-40 times per day on Facebook due to the high amount of new content they’re putting out online. But many businesses who are creating less content may struggle to show value from more frequent posting.

Solving this challenge: 

An excellent way to think about the quantity vs. quality is to treat every piece of content—every tweet, every Facebook post, every CTA, every press outreach email—with the utmost care, as Leo explains in our Buffer marketing manifesto.
People will naturally follow your brand over time from posting great content, not posting more content.
Marketers can benefit from embracing the “everything matters” mentality when generating content for their blog, graphics for social media, and forums for connecting.

6. Getting content to a large social audience

Now that you have all of this great content for your blog and social media channels, people will surely follow, right?
As marketers know, this isn’t always the case. Promoting content, partnering with brands and influencers, and capturing audiences’ attention is a whole new social media challenge in itself.
The encouraging news is that if your content is enjoyed by a few people on your blog, then the chances are that people on social media will enjoy it as well. The challenge is getting it to those people.

Solving this challenge:

Just like in investing, the “Compound Effect” is a powerful idea that works with social media promotion as well.
Let’s say every one person on Twitter has 100 friends that follow them, and those 100 friends have 100 friends that follow them. Even if only 5% of the total friends share your content, that’s still a massive amount of shares and impressions.
The key is not to sit back and hope that people share your content, but toactively seek out people that you know will benefit from it. A few ideas to get you started:
  • Email your friends, family, and coworkers
  • Direct message influencers–in a genuine way–on social media
  • Join LinkedIn groups or online forums in your niche market
  • Syndicate your content (A complete guide from Neil Patel)
  • Republish content to Medium
  • Ask questions and respond to comments on Quora
Promoting Content, social compound effect, social media, marketing

7. Finding ways to encourage sharing on social

One thing that is particularly challenging on social media is finding ways to avoid what I like to call a “creative rut.” A creative rut is when social media managers find a tactic that works a few times and then continually go back to them over and over, even though the results may be even or declining.
Only posting blog links on Facebook, quotes on Instagram, or links to your own articles on Twitter are examples of content that is good, but could maybe use a creative boost.

Solving this challenge: 

Think “share first” by getting inside the mind of your audience. Before posting ask, “Is this something that I would like, comment on, read, or share on social media?” If the answer is “no” that may be a sign to look for other types of content.
The New York Times once published an excellent study on the psychology of sharing. It boiled down to the fact that sharing on social media is all about relationships. The study indicated that 49% of respondents said they share to bring valuable and entertaining content to others.
Jeff Bullas shared an excellent list of 10 ways to create contagious content with some fun ideas including:
  • Telling Great Stories
  • Making Your Audience Look Smart & Classy
  • Using Emotional Appeal
Social Media, Emotional Appeal, Social, Marketing

8. Using data to back intuition

How many of us wing it when tracking data in order to guide our social media strategy? I know I’ve been guilty of this a few times!
Previously, social media data was hard to access, difficult to understand, and seemingly useless. But these days, there are so many amazing tools out there that accessing data is a must-do for marketers looking to take their social to the next level.

Solving this challenge: 

Start by creating a simple Excel spreadsheet with each of the social media channels that you’re managing on the left and the most important stats you would like to track across the top.
Here’s a quick snapshot of the sheet I use: (Download the full Social Media Metrics Dashboard):
social media data, social tracking, social media
Tracking metrics week-to-week and month-to-month helps me to visualize if my intuition is working. That way I can quickly implement experiments, track the data, and pivot to another tactic if things aren’t on the rise.
Check out the entire Buffer Social Media Strategy to see how we pulled the data from each network so that you can start tracking your own.

9. Creating quality visuals and graphics

Visuals and graphics are the second most important factor for success on social media right behind the quality content. But creating quality visuals and graphics are another challenge on their own, regarding skill level and time it takes to create them.
Seeing as how visual content is more than 40X more likely to get shared on social media than other types of content, there’s never been a better time to invest in visuals of your own.

Solving this challenge:

Two of our favorite go-to sources of great visuals are high-quality stock photos and original images created by our team.
For high-quality stock photos, we’ve put together a massive list of 53+ free image sources. For original images, we suggest either Pablo or Canva. Each is fun, easy to use, and allow marketers to customize each image size based on the targeted social media channel.
A few design rules of thumb:
  • Avoid overused stock photos
  • Ensure each image is properly sized for specific networks
  • Use best-practices with text overlay
  • Design with consistent brand colors, palettes, and logos
Visual Content, visuals, graphics, social media

10. Focusing on the things that matter most

A common thought in the social media sphere is that there’s a silver bullet of growth and engagement. The truth is that it takes a lot of work to create a community of engaged followers and brand advocates.
Growth and engagement are a result of a variety of factors, but figuring out which activities to focus on is an important challenge in social media marketing.

Solving this challenge:

When putting first things first, it’s helpful for me to refer to Brian Balfour’sGrowth Machine. Brian points out that a lot of marketers focus on tactics first, rather than creating a growth process.
Tactics first is putting the cart before the horse.  You need a process that will help you build a scalable, predictable, and repeatable growth machine.
 Brian Balfour
The most important part is having one growth process and sticking to it no matter what.
Know your channels, your audience, and your market inside and out and make strategic experiment decisions based on those learnings. Doing so will help to focus on the things that matter most.
Growth Machine, Brian Balfour Growth Machine, Brian Balfour, social media growth

Over to you!

Thanks for reading! What challenges do you often face when it comes to social media? We’d love to hear from you below!

37 comments :

  1. It was a very informative and content rich blog! Thanks for such an amazing piece of content.
    Digital marketing companies in Vadodara | SEO company in Vadodara

    ReplyDelete
  2. Superb. I really enjoyed very much with this article here. Really it is an amazing article I had ever read. I hope it will help a lot
    for all. Thank you so much for this amazing posts and please keep update like this excellent article.thank you for sharing such a greatblog with us. expecting for your..
    SEO Company in India
    Digital Marketing Company in India

    ReplyDelete
  3. I know this article is late but have to admit the information in the article is very useful. Thanks for sharing. And you can visit my site and give me a comment. hotmail.com sign in

    ReplyDelete
  4. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work.
    Social media

    ReplyDelete
  5. Thanks for the tips!
    Very helpful in getting on top with seo optimisation

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. para pecinta judi poker online yang masih bingung dalam memilih Situs Poker Online. Jadi sebagai pecinta judi poker online anda harus bisa memilih dan membedakan mana situ yang bisa di percaya dan tidak bisa di percaya agar tidak terjadi penipuan yang di lakukan oleh agen abal-abal. https://asik99.com/

    ReplyDelete
  8. Cara perhitungannya pun mudah saja kita hanya perlu masuk(login) kedalam ID yang sudah kita buat khusus untuk mereferralkan, setelah masuk kedalam akun kita bisa masuk ke menu referensi, kemudian kita bisa melihat bagian kolom komisi,situs judi online terpercaya

    ReplyDelete
  9. Untuk para pecinta Judi Online permainan BandarQ adalah permainan yang memiliki daya tarik tersendiri di karenakan kita bisa memilih ingin menjadi Bandar atapun menjadi pemain dalam permainan tersebut, asalkan kita memiliki chip yang cukup untuk menjadi Bandar di meja yang sudah di tentukan minimal chip yang harus kita punya untuk menjadi bandar di meja tersebut.situs judi poker online

    ReplyDelete
  10. Jika sudah menemukan tempat yang tepat maka kita bisa langsung memulai permainan, jika ingin menjadi Bandar maka kita harus memperhatikan dan memperkirakan kartu yang sekiranya akan keluar. Biasanya jika kita menjadi Bandar akan di berikan kemenangan dalam. situs poker online terpopuler

    ReplyDelete
  11. Judi Poker Online sudah masuk sejak canggihnya dunia internet, dimana sekarang bermain judi bisa di lakukan melalui HP, Laptop ataupun Computer. Jika dahulunya ingin bermain judi harus ke tempat-tempat judi atau kasino tertentu. dominoqq

    ReplyDelete
  12. Kedua adalah bonus TO atau bonus rollingan yang bisanya di bagikan setiap satu minggu sekali yang di hitung dari total semua taruhan kita dalam periode tersebut. Bonus ini bisa tetap kita dapatkan karena kalah menangnya kita akan tetap di hitung.
    judi online

    ReplyDelete
  13. Banyakaan keuntungan dalam bermain judi poker online ini, maka di tunggu apalagi? Silahkan langusng saja bergabung di bandarq online terpercaya ya.

    ReplyDelete
  14. Permainan ini tidak serumit yang kita bayangkan, apalagi bagi para pecinta judi online mungkin permainan dominoqq ini bisa di bilang cukup menarik, sampai di sini apakah kalian sudah tau cara dan dasar dari permainan dominoqq ? atau sudah tahu kartu apa saja yang ada dalam permainan dominoqq . bandarq online/

    ReplyDelete
  15. Agar tidak tertipu oleh agen-agen nakal tersebut ada beberapa cara yang bisa kita lakukan untuk terhindar dari agen-agen tidak bertanggung jawab. judi bandarq online

    ReplyDelete
  16. Lihatlah syarat dan ketentuan yang berlaku di situs tersebut, karna setiap situs terpercaya akan memiliki syarat dan ketentuan yang berlaku yang saling menguntungkan antara member dan pihak website agar tidak ada yang merasa di rugikan dan juga ketentuan ini adalah. dominoqq

    ReplyDelete
  17. Pada permainan AduQ masing-masing pemain hanya mendapatkan 2 kartu saja. cukup mudah untuk bermain AduQ. Pertama masing-masing akan menaruh taruhan ke tengah meja permainan, setelah itu masing-masing pemain akan mendapatkan 2 kartu saja, nilai kartu tertinggi yang keluar sebagai pemenanangnya. Sedangkan. situs pokerqq

    ReplyDelete
  18. batas taruhan dan bagaimana banyak putaran pertaruhan diperbolehkan. Dalam Permainan poker yang paling modern, putaran pertama pertaruhan dimulai dengan beberapa bentuk kontrak paksa. Aksi kemudian hasil ke kiri. Setiap pemain pada gilirannya baik harus sesuai dengan taruhan sebelumnya maksimum atau lipat, kehilangan jumlah taruhan sejauh ini dan semua bunga lebih lanjut di tangan. poker online terpercaya

    ReplyDelete
  19. Didalam Hal Deposit Dan Withdraw AhliQQ juga sudah menyediakan Bank seperti BCA,Mandiri,BRI,BNI,Danamon untuk memudahkan para member nya untuk bertransaksi,
    dan minimal deposit & withdraw yang ditawarkan Ahliqq.com cukup membuat kantong para pecinta poker indonesia terasa aman dan nyaman yaitu hanya dengan Rp.15.000 saja. situs qq online

    ReplyDelete
  20. Mungkin anda sudah pernah dengar sebelumnya situs - situs yang menyediakan keuntungan dari berbagai macam permainan judi online salah satu nya adalah maindomino99.
    tidak perlu diragukan lagi nama maindomino99 sudah tidak asing lagi untuk di perbincangkan. situs poker online terpercaya

    ReplyDelete
  21. BNI
    BNI tidak dapat kami pastikan bosku biasanya
    BNI jam 02.30 wib online kembali. situs poker

    ReplyDelete
  22. dimana terlihat menu lain juga seperti 2) menu daftar yang disediakan untuk para pecinta poker online indonesia.
    ada juga 3) menu promo dimana disediakan info promo yang masi berlaku di dalam situs maindomino99 agar member setia maindomino99 tahu gimana cara mendapatkan bonus tersebut. situs poker online/

    ReplyDelete
  23. situs Maindomino99 sudah terpercaya sejak tahun 2016, sepak terjangnya sudah tidak kalah dengan situs lainnya sebut saja seperti asikqq & masterdomino99. bisa dibilang situs yang disebutkan memang sudah tidak terdengar asing oleh para pecinta domino qq online.

    ReplyDelete
  24. anda akan diberikan 2 kartu lalu jika semua player menyatakan CALL/CHECK, baru bandar membuka kartu satu persatu (jika ada yang raise taruhan kartu tidak akan dibuka oleh bandar sampai semua pemain menyatakan CALL/CHECK) begitu seterusnya disana anda akan mendapatkan bermacam - macam kartu yaitu seperti Susunan kartu Pair, situs judi qq online terpercaya

    ReplyDelete
  25. Jika salah satu pemain tidak mengikuti taruhan yang diajukan pemain lain maka ia tidak berhak mengambil kartu keempat dan dinyatakan kalah. situs qq online

    ReplyDelete
  26. siapa yang tidak mengenal permainan bandarq ? Sebagian besar orang pasti sudah mengenal bandarq, cara bermain dan situs bandarq online. Dulunya permainan ini hanya bisa di mainkan di rumah saja dan bermain dengan orang di sekitar kita dengan cara bermain yang berbeda – beda.
    qq online

    ReplyDelete
  27. Batasan usia pengguna harus sesuai dengan peraturan Negara temapat para member berada. Situs bandarq online tidak bertanggung jawab atas setiap peraturan yang. poker online terpercaya

    ReplyDelete
  28. itu kita tinggal deposit ke jenis bank yang kita gunakan dan setelah itu tinggal bermain saja di dalam situs bandarq online terpercaya. Sekian dan terimah kasih. Selamat mencoba dan GOOD LUCK ^^
    judi bandarq

    ReplyDelete
  29. yang akan gunakan untuk login ke id anda. Biasanya minimal 6 huruf dan maksimal 16 huruf. Jika sudah terdapat tanda centang itu password anda sudah oke dan bisa ke tahap pengisian berikutnya.
    situs poker online terpercaya

    ReplyDelete
  30. nomor rekening yang anda gunakan untuk daftar di agen situs judi online harus valid dan sesuai dengan nomor rekening yang ada di buku tabungan anda. Agar dalam proses deposit dan WD anda dana anda tidak di pending oleh agen situs judi online tersbut dan cepat masuk ke rekening anda. situs judi online terpercaya

    ReplyDelete
  31. Jika mendapatkan situs tersebut selalu bad connection kita harus segera menanyakan kepada agen situs online poker tersebut agar dapat penjelasan kenapa situs tersebut bad connection. Jika penyedia situs judi qq online terpercaya

    ReplyDelete
  32. Di jaman sekarang ini sudah sangat mencari uang tanpa bekerja semua harus dengan bekerja keras. anda ingin mendapatkan uang dengan mudah tanpa harus bekerja ?? hanya dengan bermain di agen situs judi online anda bisa mudah untuk mendapatkan uang dengan mudah. daftar ahliqq

    ReplyDelete
  33. BONUS REFERRAL itu bonus yang di berikan kepada setiap member yang menggajak untuk join dengan agen situs judi online tersebut biasanya mereka memberikan BONUS REFFERAL sebesar 10 % yang langsung masuk ke id kita asalkan teman kita aktif bermain di agen situs judi online. asik99

    ReplyDelete
  34. di jaman sekarang ini menyediakan permainan seperti : ADU Q, BANDAR Q, CAPSA SUSUN, DOMINO QQ, POKER ONLINE, BANDAR POKER dan SAKONG . apakah anda sudah tau bagaimana cara bermainnya ? dan bagaimana menentukan kita kalah atau menang. mdomino99

    ReplyDelete
  35. Setelah CAPSA SUSUN sekarang kita akan membahas tentang DOMINO QQ. Domino QQ itu permainan dengan kartu domino yang tingkatan kartunya yaitu : 6 DEWA, 4 balak, kartu murni besar, kartu murni kecil dan seterusnya. campionqq

    ReplyDelete
  36. Agen bandarQ terpercaya sebagai salah satu agen yang menyediakan permainan dengan kartu domino atau yang biasa kita kenal kartu gaplek, permainan bandarq memanglah permainan judi yang paling mudah dan tidak menyita waktu banyak ditambah menang. masterdominoqq

    ReplyDelete
  37. Once you select the ready or customized package after providing us with your username only, the process is complete! Getting your instagram likes and instagram followers through Graming is so simple, easy, and fast. Buy Instagram Likes

    ReplyDelete