Tuesday, 7 March 2017

A beginner’s guide to email marketing automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.
Email marketing is still a powerful method to boost your marketing goals, but as your business grows, it becomes more challenging to handle all the different types of emails you need to send.
Email marketing automation could be the solution to this problem.

What is email marketing automation?

Email marketing automation is simply the automated process of sending emails to a specific list of people, depending on the predefined triggers. Once the trigger is activated, the email is sent.
The use of email automation software allows you to set all the parameters that will determine when the automated emails will be sent, making the planning of them easier.
In other words, it’s the use of technology for the sake of an improved marketing strategy that may lead to an increased effectiveness.

Why use email marketing automation?

The first reason that marketers turn to email automation is the fact that they manage to save time and effort, by creating the triggers that send the right emails, to the right people, at the right time.
Moreover, the automation of this process is saving them time from future similar efforts, as the triggers can be adjusted to include more people, or additional emails to each action.
This increases the efficiency of their email marketing strategy, in such a way that their creativity is blended with technology for the best possible results.
According to Epsilon Email Institute, automated email messages lead to an average 70.5% of higher open rates and 152% higher click-through rates than usual emails.
Effectiveness also goes beyond click rates, as automated mails seem to contribute to a message’s relevance for the target audience. In fact, according to Lenskold and Pedowitz Groups, companies that send automated emails are 133% more likely to have relevant messages that correspond with a customer’s purchase cycle.
Now the question is, where should you begin with email marketing automation?

6 tips to consider when starting with email marketing automation

1. Think carefully about your lead magnets

The first step is to encourage people to sign up with the right lead magnets that provide them a reason to do so. It’s better to think of a reason that is relevant and useful, rather than an instant reward, as this increases the chances to create a long-term relationship with them.
Lead magnets have to be clear, offering value that cannot be ignored from the target audience. Testing of several forms can help you understand what users find more interesting and this can be the indication that will make the building of the list easier.

2. Focus on the welcome message

Once a user signs up to a list, it’s important to send a welcome message that’s as relevant as possible. Not every user is part of the same customer journey, and this may affect their future relationship with your business.
A proper segmentation of users allows you to send a warm welcome message that addresses their problems, helping them find the right answers while they are also learning more about your brand.
It’s also important to plan the emails you’re going to send, and how the workflow of the messages will work from now on.
What’s the best way to use automation to build a relationship with users who have already showed interest in the value you’re offering them?

3. Don’t underestimate lead nurturing 

Automation doesn’t have to be impersonal. On the contrary, it’s crucial to add a personal touch to your emails, as a way to show your genuine interest in every message that you send.
A personalized communication can be very useful as part of your nurturing process. A warm and welcoming message increases the chances of turning a prospect into a customer, with a smooth and positive inbox experience serving as a great lead magnet.
Once you manage to find the balance between automation and personalization, each email should indicate your genuine interest towards every recipient. Lead nurturing is all about consistency and although automation can be very useful, it’s still important to excel in the segmentation of your audience to ensure that each recipient receives the right message.

4. Set your goals and work towards them (create the right triggers)

Before you start with automation, it’s useful to focus on your goals and your expectations from each automated process. How could automation boost your email marketing campaign? What’s the best way to save time while increasing your effectiveness? What do you define as an effective email marketing campaign?
The ROI from email marketing automation depends on your goals, and it’s useful to be clear on what you expect from the earliest stages of your planning.
For example, if you’re interested in lead nurturing, then you can use email automation to send consistent and personalized messages to your recipients to create a relationship with them.
If you want to use email automation to increase sales, you can create the right set of emails to promote your products in the most relevant and appealing way.
Remember, not every email has the same purpose, and there needs to be a distinction between your goals in order to enjoy the benefits of email marketing automation.

5. Keep evaluating the process

Although email marketing automation aims to help you create a streamlined process among your emails, it’s still useful to evaluate it from time to time to measure its performance and examine whether it needs to be changed.
Does automation bring you closer to your goals? How does the audience respond to your emails? Is there a part of the process that can be improved?
As every audience is different, it’s a good idea to monitor its automated process on its own to test whether it’s contributing to a successful email marketing strategy.

6. Make subscribing and unsubscribing obvious

It’s frustrating for users to keep searching for the option to unsubscribe from an email that they are not interested in. Thus, it’s best to have a clear display with all their available options.
Just as you add a CTA button to encourage further clicks in case they are interested in the email’s content, you should also feature an easy unsubscribe process.
Even if this means that you’re increasing their chances of opting out, it also means that you’re only maintaining the ones that are truly interested in your content.


Email marketing automation can be a very useful ally to your marketing strategy, provided that you find the right balance between automated messages and personalization for each segment of your contacts.
Even if the initial planning may seem time-consuming, the benefits should give you an additional motivation to work towards an effective process that will help you reach all your set goals.


  1. Finding the time and actual effort to create a superb article like this is great thing. I’ll learn many new stuff right here!
    Good luck for the next post buddy..
    Staffing Companies in Bangalore
    HR franchise in Bangalore

  2. Such a great articles in my carrier, It's wonderful commands like easiest understand words of knowledge in information's.
    Toilet Cleaning in Chennai

  3. Very nice post here thanks for it .I always like and such a super contents of these post.Excellent and very cool idea and great content of different kinds of the valuable information's.

    Digital Marketing Company in Chennai

  4. Its very usefull..very clear explanation. i really enjoy it

    Digital marketing company in India

  5. I do trust all of the concepts you’ve presented on your post. They’re really convincing and will definitely work. Still, the posts are too brief for newbies. May you please extend them a little from subsequent time?Also, I’ve shared your website in my social networks.
    J2EE Training in Chennai
    Java Training in Chennai
    PHP Training in Chennai

  6. Excellent goods from you, man. I’ve understand your stuff previous to and you’re just too excellent. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it enjoyable and you still take care of to keep it sensible. I can not wait to read far more from you. This is actually a tremendous site..

    Home Interior Decorators in Chennai
    Home Interior Designers in Chennai
    Home Interiors in Chennai

  7. you are posting a good information for people and keep maintain and give more update too.
    seo services in india

  8. Thanks for spending your valuable time in delivering the mos valuable content here.I loved the way you write and suggest my friends too for getting aware of your blogs.
    Installment Loans
    Installment Loans in Alabama
    Installment Loans in Mississipi
    Installment Loans in South Carolina

  9. very very amazing explaintion....many things gather about yourself...yes realy i enjoy it
    SEO Company in India

  10. I found the blog some what interesting in its content wise and easier to understand what they had said. I love if you publish the blogs often.
    Pawn Shops in Alabama
    Pawn Brokers
    Pawn Loans
    Pawn Loans in Alabama
    Pawn Shops near me

  11. DIAC provides Classroom training on PLC, SCADA, HMI, DCS, AC Drives- Motors, Panel Designing, Instrumentation. Get 100% life time job assistance.Call @91-9310096831

  12. This is extremely helpful info!! Very good work. Everything is very interesting to learn and easy to understood. Thank you for giving information.

    SEO Training in Chennai

  13. wonderful post and very helpful, thanks for all this information. You are including better information regarding this topic in an effective way.Thank you so much
    Web Design Company in Chennai

  14. Great site for these post and i am seeing the most of contents have useful for my Carrier.Thanks to such a useful information
    SEO Training in Chennai

  15. this is very nice post thanks for updating this information.and thanks for your attention to us.this wonderful information i just thank you a lot because this kind of business information is very helpful to start good with decision making environment.

    Base SAS Training in chennai

  16. Just read your website. Good one. I liked it. Keep going. you are a best writer your site is very useful and informative thanks for sharing!

    Herbal Shampoo
    Dandruff Treatment
    Antifungal Cream
    Vitiligo Medicines

  17. I appreciate your style of writing because it conveys the message of what you are trying to say. It's a great skill to make even the person who doesn't know about the subject could able to understand the subject . Your blogs are understandable and also informative. I hope to read more and more interesting articles from your blog. All the best.
    Vitiligo Treatment

  18. I do believe all of the concepts you’ve introduced in your post. They’re very convincing and will definitely work. Nonetheless, the posts are too short for novices. May you please extend them a bit from subsequent time? Thank you for the post.
    Dandruff Shampoo
    Dry Skin Treatment

    Best Anti Dandruff Shampoo

  19. It’s the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you few interesting things or suggestions.You can write next articles referring to this article. I desire to read even more things about it..
    Oil and gas ERP
    RFID Solutions
    Human resources management software

  20. Anybody want to know How to trace the mobile with location and get more details for tracking.Read this blog...

    Mobile Number Tracker | Phone Number Tracker With Location | Mobile Location Tracker | How To Track A Phone Number | Phone Number Tracker | Phone Number Search

  21. Excellent goods from you, man. I’ve understand your stuff previous to and you’re just too excellent. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it enjoyable and you still take care of to keep it sensible. I can not wait to read far more from you. This is actually a tremendous site..
    Logistics Software
    Fleet Management Software
    Logistics management software
    Warehouse Management Software
    CCTV Camera Dealers in Chennai

  22. This comment has been removed by the author.

  23. It is really a great and useful piece of info. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thank you for sharing.
    Seo Company in Chennai

  24. This is an awesome post.
    Really very informative and creative contents.
    These concept is a good way to enhance the knowledge.

    Hadoop Training in Chennai

  25. very informative blog and very useful for readers. making us to learn more from your blog...
    SAP scm Training in Chennai

  26. Content is very clear and easily explained it is very interesting as well. I hope you post again soon.

    Selenium Training in Chennai

  27. This is very informative post. Thanks for such a good post.
    Hell Let Loose
    Metal gear survive

  28. Nice Information thank you for Sharing useful information. Great job.
    social media marketing strategy

  29. Fertility is the natural capability to produce offspring. As a measure, fertility rate is the number of offspring born per mating pair, individual or population.Human fertility depends on factors of nutrition, sexual behavior, consanguinity, culture, instinct, endocrinology, timing, economics, way of life, and emotions.Greate thinks of a fertility center for humans.

    Fertility Center in OMR

  30. Great list, thanks for that! I think making sure the success rate is high with some help from tools like https://correct.email is also worth mentioning, it really helped me.

  31. i read all the article its such is amazing knowledge about the e mail marketing .i would like to share some social media strategy plane in Brisbane Australia and provide the best seo services in bribane australia

  32. great list of knowledge thank for share such a nice knowledge about the e mail marketing here some of the services like the best seo services in Australia and the best web development in Brisbane Australia with good effort as well as the the best social media strategy plane in Australia

  33. Thanks for the informative article. This is one of the best resources I have found in quite some time.Nicely written and great info. I really cannot thank you enough for sharing.

    Restaurant in OMR

  34. More importantly, these numbers would also put Gmail in front of the Hotmail.com , run by Microsoft, making Gmail the email service most used in the world. In July 2011, Microsoft said that Hotmail had 360 million users. The company has not offered an update since.

  35. Thanks for the informative article. This is one of the best resources I have found in quite some time. Nicely written and great info. I really cannot thank you enough for sharing.

    Herbalife in Chennai
    Wellnesscentre in Chennai
    Weight loss in Chennai
    Weight gain in Chennai

  36. Excellent .. Amazing .. I’m satisfied to find so many helpful information here within the put up, we want work out extra strategies in this regard, thanks for sharing..
    Journal Of Accountancy
    Call For Papers
    Copy Editing
    Journal Of Mechanical Engineering
    Civil Engineering Journals

  37. Packers And Movers Hyderabad Local Household Shifting Service, Get Free Best Price Quotes Local Packers and Movers in Hyderabad List, Compare Charges, Save Money And Time @ Packers And Movers Hyderabad

  38. Your good knowledge and kindness in playing with all the pieces were
    very useful. I don’t know what I would have done if I had not
    encountered such a step like this.

    Digital Marketing Course In Chennai
    Digital Marketing Training In Chennai
    Seo Training in Chennai