Sunday, 30 November 2014

Top 10 Bollywood Digital Influencers in India: Deepika Padukone Tops the List

Deepika Padukone is the reigning queen at the Box Office and she has even captured the digital space beating superstars like Amitabh Bachchan and Shah Rukh Khan. The actress has about 23 million likes on her official Facebook page, about 7.8 Million followers on Twitter and about 6 and a half lakhs followers on her Instagram account. This is evident from her huge fan following on Facebook helping her emerge as the most popular celebrity across all social media platforms.

Deepika Padukone has been the Queen B since 2013 with plum projects, endorsements and appearances. Through the social media platforms she has been constantly interacting with her fans, giving them an opportunity to know her better.

Closely followed by Salman Khan who has been active on social media for all his Being Human work often invites his fans and followers to attend to social cause, reaching out to over 20 Million Facebook fans.

Shah Rukh Khan, Priyanka Chopra fall next in terms of a digital fan base who regularly interact with fans and give them a sneak peek of their life with quotes, thoughts and candid pictures. King Khan has over 9 Million Twitter followers and is first to race to Twitter trends, while Pee Cee has over 996K followers on Instagram.

Dancing star, Hrithik Roshan and the Bollywood beauty Sonakshi Sinha have also found a strong and loyal fan following in the digital universe with over 14 Million Facebook fans. Through the social media platforms, Hrithik Roshan’s Bang Bang dare created a furore not only amongst the celebrities but also his fans.

Completing the list is young damsel Alia Bhatt, Jacqueline Fernandez the leading lady of KICK, style icon Sonam Kapoor and the Aashiqui 2 starlet, Shraddha Kapoor. These actresses have been extremely quirky and candid, never missing a chance to communicate, be it about voicing their opinions, friendship and flaunting their gorgeous looks through their Twitter and Instagram profiles.

With the current lot of the terrific digital influencers, films and events have begun to market themselves in order to reach out to a large lot with personalized communication. Guess, this is just the beginning!

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Top 15 Most Popular Social Networking Sites | November 2014

Here are the top 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited data.

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The No. 1 Facebook Post Mistake Every Brand Should Avoid

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news.

The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand.

Posts that scream “buy me, buy me” are jarring . . . especially when you’ve just enjoyed watching a video of your niece’s hockey game or the latest Grumpy Cat complaint.

For brands, the way to get the most value from Facebook is to view it as a social setting (which it obviously is) and behave in manner that will make you popular.

Consider the last networking event you attended. Who was the most interesting person you met? In all likelihood, it was someone who showed an interest in you by asking you questions about yourself, then shared some relevant information about your niche.

The most annoying were the ones who dominated the conversation, talked only about themselves and pushed their services on you without taking the time to understand if you were a fit.

Don’t be the most annoying brand on Facebook. Take the time to understand your customers and then provide them with useful information related to your business.

Engagement is key on Facebook

When people encounter overly promotional content in their news feeds, they quickly scroll right past it. No likes, no comments, no shares – no engagement whatsoever.

This kind of post doesn’t even register, so how can you expect it to help sell your product or service?

Even worse, it will actually hurt your brand over time. That’s because the less people engage with your posts, the less likely Facebook is to show your content in its news feed.

Many marketers and business owners still don’t understand this very important aspect of Facebook.

The platform doesn’t show all your posts to everyone who’s liked your page. Rather, it uses an algorithm based on user engagement to decide who sees what. The more someone interacts with your page by liking a post, sharing it or leaving a comment, the greater the chance he or she will see content from your brand in the future.

And the larger the number of people who actively see your brand and engage with it, the more frequently Facebook will share your posts with others, leading to even wider brand exposure. That’s why engagement is so important on Facebook (and other social media platforms, too).

So instead of using Facebook as a one-way broadcast mechanism to push your sales message, don’t make the #1Facebook post mistake many brands are making. Instead think about Facebook as a social environment and look for ways to start a quality conversation.

What should you post?

I admit it can be tough to engage on Facebook and your approach really depends on your brand and your prospective customers. Some brands fit more naturally with Facebook than others.

Consider an exotic tourist destination such as Australia. Its Facebook page attracts attention effortlessly through quality images of white sand beaches, cuddly koala bears and colourful larakeets. At present, the page has more than 6 million “likes,” and it’s not uncommon for hundreds of thousands of people to engage with individual posts.

But if you’re a digital marketing company selling to small businesses, your job on Facebook is a lot tougher.

Practical, business-oriented brands must work harder to make themselves appear inviting and generate engagement. You also need to strike a balance between being likeable and talking about your business.

As well, keep in mind that the cohttp://www.socialmediatoday.com/content/no-1-facebook-post-mistake-every-brand-should-avoidntent you share can’t just be your own. It’s important to include information from other sources, such as blogs and online news outlets. This content should relate to your brand and be of interest to your audience.

Look at your news feed as a customer would

If you plan to use a Facebook page to promote your brand, it’s essential to spend time on the platform familiarizing yourself with how people use it. Be sure to look at your news feed through your customers’ eyes. How interesting is it? When are you most likely to “like” something or leave a comment? What posts do you click on?

Then take that learning and start writing more interesting posts that aren’t all about you and your 2-for-1 sale.

Photo Credit: Facebook Mistakes/shutterstock

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Twitter Introduces Twitter Offers: This Week in Social Media

Twitter Introduces Twitter Offers: “This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users.”

“With Twitter Offers, advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline.”

Vine Gives You Push Notifications From Your Favorite Accounts: “Now, you can select your favorite accounts to be sure you see Vines from them.”

“Simply tap the star in the top right corner of a user’s profile to make them a favorite.”

Here’s some social media news worth following:

Facebook Updating Terms and Policies: These updates will take effect on January 1, 2015. They aim to help you “understand how Facebook works and how to control your information.”

Twitter Experiments With Tweet Analytics: According to The Verge, “a new tool in Twitter’s official mobile app lets users see a variety of metrics about their tweets, but not everyone has access to it, and it’s not clear whether it’ll ever roll out to the entire user base.”

Amazon Launches Social Buying for Amazon Webstore: “Drive direct sales from social media news feeds with shareable, shoppable posts of your Amazon Webstore products.”

Here’s a cool social media tool worth checking out:

Livefyre Studio: “The world’s first real-time content marketing and engagement platform.”

Here are some recent studies worth noting:

How Tweets Drive Sales: New Holiday Shopping Research: The latest holiday research study from Twitter and the research firm DB5 found that 54% of Twitter users say promotions found on Twitter motivate them to buy. The same number of people also checked Twitter while shopping in retail stores. Twitter users tend to shop earlier for the holidays (34%) and enjoy the experience (81%) more than non-users. Twitter users also spend more with 24% planning to spend $1,000 or more this holiday season compared to only 10% of non-users.

How Identity Influences Online Content Sharing [Infographic]: Boutique agency Fractl surveyed 1,000 social media users to discover what aspects of their identity motivated their content sharing online. Overall, personal identity ranked as the third most important motivation for sharing content, after wanting to entertain (44%) and wanting to educate (25%). Eighty-four percent of respondents ranked relational identity (i.e., being a good friend or partner) as an important reason why they share content online. Sixty-three percent ranked personal identity (personal values and morals) as an important factor. The study also found that women expect more engagement from their friends and followers, but men share content more frequently.

CEB/Radius Study Reveals B2B Marketers Not Using Social Media’s Full Potential: Findings from a new survey of CEB Research on behalf of Radius, Inc. show over 80% of small- and medium-sized business (SMBs) owners primarily use social media to market their own products or services, but not to interact with suppliers. When SMB owners do interact with suppliers, it’s usually limited to easy-to-access deals and promotional offers, but there is potential for so much more. Among SMB owners that have seen social media messages from their suppliers, almost 40% report feeling more positive about the supplier’s brand. This study is part of a larger report titled Social Media 2014 Update: Three Use Cases for Marketing to Small Business Owners, conducted in June 2014.

HubSpot’s Sixth Annual Report on Inbound Marketing and Selling: The 2014 State of Inbound Marketing, HubSpot’s recent survey of over 3,500 marketing and sales professionals, found the number of marketers practicing inbound marketing rose to 85% this year from 60% last year. While ROI tops marketing challenges, the #1 marketing priority seems to be lead generation (24%) followed by lead conversion (21%). The study also found marketers who prioritize blogging are 13x more likely to enjoy positive ROI.

STUDY: Average Fortune 100 Brand Has 320 Social Media Accounts: New study from security-as-a-service provider Proofpoint found that the average Fortune 100brand has 320 social media accounts, up 80% over the past three years. Brand-generated content accounts for less than 7% of content shared on those social media channels, yet companies can still be held liable for the other 93%, including user-generated or partner content. Each company uses an average of 12 distinct publishing tools and applications to manage their social media channels. However, only 30% of corporate social publishing is conducted through enterprise social publishing and relationship management tools.

7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives: A Forbes Insights study, conducted in association with Rocket Fuel and Spencer Stuart, found that 69% (36% agree; 33% strongly agree) of the 296 global senior executives surveyed believe their company wastes money on marketing initiatives, a sentiment shared by only 34% of CMOs (22% agree;12% strongly agree). The study also found that the CMO/CEO disconnect is equally as large when measuring attitudes about customer knowledge. The study authors suggest better data might be the remedy, pointing to the results indicating that executives who understand big data are more likely to be able to drive insights and avoid waste.

Transera and Harris Poll Survey Reveals the American Consumer’s Perspective on Big Data and the Customer Experience: New survey results from Harris Poll and data analytics company Transera Inc. show that a majority (67%) of American consumers are willing to give companies access to their personal information in exchange for better service or products. However, that’s primarily limited to very basic information like their name (53%), demographic (33%) and contact information (34%). Half of those surveyed say they trust social media companies the least among any other industry to use their data to provide a better customer experience.

Here’s more social content worth noting:

The Rise of Podcasts as Business Education: “It talks about why podcasting is on the rise among businesspeople.”

The Rise of Podcasts as Business Education. Attribution to MarketingPodcasts.com.

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Photo Of Portland Cop Hugging Protester Goes Viral On Social Media

A touching photo of a white police officer hugging an African-American boy at a Portland protest this week has drawn heavy attention on social media. (Johnny Nguyen via Instagram)

PORTLAND, Ore. (CBS/AP) — A touching photo of a white police officer hugging an African-American boy at a Portland protest this week has drawn heavy attention on social media.

The moment was captured by photographer Johnny Nguyen covering a protest in Portland, Oregon, over a Missouri grand jury’s decision not to indict Ferguson police officer Darren Wilson for the shooting of Michael Brown.

At the Portland rally was 12-year-old Devonte Hart, who stood crying out of sadness over the events in Ferguson. He was holding a “Free Hugs” sign.

Portland Police Sgt. Bret Barnum saw the boy’s sign and asked if he could have a hug. The boy gave him one.

Devonte’s mom Jen Hart was there Tuesday and remembers the moment as “one of the most emotionally charged experiences I’ve had as a mother.”

To view the full-size image, along with other photographs from Johnny Nguyen’s coverage of the Portland protest go to: http://chambersvisuals.com/5fjbf7k3oce97juhi5v91c7qeenu36

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Saturday, 29 November 2014

Forget the selfie, it's time to master the mermaid hair flick: Social media is flooded with newest portrait trend

The mermaid hair flick has taken over from the selfie
Women across Australia are dipping their hair in the water and flicking it back to create a rainbow of water
The mermaid society ran a competition for the best mermaid hair flick picture
The photo had to showcase the water in a creative way
the craze has swept through Australia

If you're still perfecting your best 'duck face' selfie then you may be behind the times, as a new trend of hair flicking is flooding social media.

In true Willow Smith fashion, girls are whipping their hair back and forth in an attempt to capture the ultimate mermaid hair flick.

Captioning their photos with the hashtag #mermaidhairflick, women across Australia have started the bizzare trend, which sees them dipping their head in the water and quickly flicking their hair back behind them, creating a rainbow of water.

Kirra Innes won the mermaid hair flicking competition run by The Mermaid Society

The site asked their followers to post their best hair flicking picture and post it to Instagram. The picture was supposed to showcase the beauty of water

Women across Australia have started the bizzare trend, which sees them dipping their head in the water and quickly flicking their hair back behind them, creating a rainbow of water

The move manages to generate an impressive display of saltwater and makes for a pretty epic Instagram shot.

The Mermaid Society appear to have started the new craze, after asking women around Australia to post their best mermaid hair flick pictures to Instagram, showcasing the water as creatively as possible.

The winner of the competition was Kirra Innes, who posted a breathtaking mermaid hair flick shot, showing Lake Wooloweyah glimmering in front of an orange sunset.

The move manages to generate an impressive display of saltwater and makes for a pretty epic Instagram shot. This picture of @worldofclaire was taken at Whitehaven beach

@karina1994 won second place in the Mermaid Society' hair flicking contest

This photo of @semplicemente_ash is a stunning display of a perfect mermaid hair flick

The Mermaid Society is dedicated to providing information, news and interviews for girls of the sea, including surfers and received hundreds of entries for the competition.

Many other Instagram users have posted mermaid selfies to Instagram from Millaa Millaa Falls in Queensland.

The waterfall was famously used in the Herbal Essences advertisement, where the woman flicks her hair back in front of the waterfall.

It was also used in the Peter Andre video for Mysterious Girl.

@bresby and her friend showcased their best hair flicks in this picture from Noosa

@racheliza_ proved that even girls with short hair can flick their hair like a mermaid

@lyssi_skye captioned her photo with #living #freeeeeintheseaaa at Freshie Beach

Kim Kardashian famously posted a video of her best mermaid hair flick to her social media account in April.

The star can be seen dipping her hair in the water and whipping it back in slow motion, creating a wave of water in her trail.

The trend seems to have finally caught on with girls all over the country emulating the famous 'it girl'.

This stunning backdrop of Millaa Millaa Falls made up the scene for @ljodgers mermaid hair flick photo

Kim Kardashian famously posted a video of her best mermaid hair flick to her social media account in April.

The star can be seen dipping her hair in the water and whipping it back in slow motion, creating a wave of water in her trail.

The trend seems to have finally caught on with girls all over the country emulating the famous 'it girl'.

@yasminhulin and her friend were backpacking in Cairns when they took this mermaid hair selfie at Millaa Millaa Falls

@lindseymcalister got the mermaid hair flick spot on in this photo at Millaa Millaa Falls

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The Mermaid Society -

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Sunday, 30 November 2014

Top 10 Bollywood Digital Influencers in India: Deepika Padukone Tops the List

Top 15 Most Popular Social Networking Sites | November 2014

Top 15 Most Popular Social Networking Sites | November 2014

The No. 1 Facebook Post Mistake Every Brand Should Avoid

Engagement is key on Facebook

What should you post?

Look at your news feed as a customer would

Twitter Introduces Twitter Offers: This Week in Social Media

Saturday, 29 November 2014

Forget the selfie, it's time to master the mermaid hair flick: Social media is flooded with newest portrait trend