Be a Pinterest Pro

The social media platform, Pinterest is a visual bookmarking tool that helps you discover and save ideas for projects and interests. Think of Pinterest as social media’s answer to scrap booking. Create multiple “boards” for varying topics, interests and projects. From a business perspective; you can create boards of your products, content, services and additional boards relevant to your audience. For people, it can suck a huge amount of time...

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Your Mileage May Vary: How Often You Should Post to Social Media

Have you ever woken up in a cold sweat in the middle of the night wondering exactly how many posts you should be making to Pinterest to get the most engagement, or why you shouldn’t be make more than three tweets per day? Ok, that may just be another thing that only keeps me up at night, but knowing exactly how many Facebook posts you should make per day is endlessly fascinating (and useful) information to most people who...

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The Potential of Social Media (for #B2B Marketers) [INFOGRAPHIC]

Did you know that more than nine in ten business to business (B2B) marketers say that increased exposure is the number one benefit of social media? Increased traffic (80 perfect), the development of loyal fans (72 percent) and marketplace insights (71 perfect) were also cited as major perks. Facebook, Twitter and LinkedIn remain the social networking sites of choice for B2B brands, and B2B marketers place a greater importance on original written...

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Social Media Engagement: Staying Alive As A Business

Social media is very much a part of everyday life for consumers all over the world, and businesses are capitalizing on this by placing great emphasis on social media marketing. Your business could be at a major disadvantage over competitors if you aren’t on social. At the heart of social media marketing is engagement. You’ll see countless businesses on social media, but they don’t all place enough emphasis on engagement. Sure, it’s...

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

“How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a...

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