Four steps to stay on top of social media trends

Between Plag** (formerly Plague), YikYak, Meerkat, Periscope, and the hundreds of other apps that have sprung up in the last few months, Marketing FOMO, or “Fear of Missing Out,” can be a very real thing. While reports that teenagers still use Facebook might be comforting, that market share is rapidly dividing among smaller niche apps, even among some that have been available for a few weeks. How can a busy marketer possibly keep up...

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3 Terrific Tips to Increase Your Facebook Reach

Facebook enticed you to play and then they made you pay. It’s almost the perfect business model. You spent a ton of money investing in getting likes, shares and comments. This also enticed other people to join Facebook. Facebook then collected the demographic and social data about all your fans and friends and now sells the data back to you. We call it “Facebook targeted advertising”. It’s the freemium web monetization...

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9 Ways Brands Can Use Twitter Video To Drive Real Results

If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content. Which tricks have you tried? Email, tweet, or send us a note with...

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7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable)

What does your Twitter bio say? “Coffeeholic” “Ninja Lean Entrepreneur” “Growth Hacker” Sorry, but these are vague (and forgettable). Remember: your bio is usually the first thing people see when deciding whether to follow you on Twitter.  And you only have 160 characters to tell them everything they need to know. So it has to be convincing! Every letter needs to count. People loved it when I changed my Twitter bio. Check...

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