Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

The term "Dark Social" was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a result, cannot be tracked by analytics tools. Most web analytics tools categorize Dark...

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Learn from the Experts: Instagram Tips

Instagram is still relatively new territory for marketers, but it’s quickly becoming one of *the* essential platforms for all sorts of businesses. The challenge is knowing how to create the sorts of content that will look appealing, and not too sales-y, in users’ feeds. In today’s post we’ve gathered a handful of tips from Instagram pros that will help businesses gain traction on the photo- and video-sharing platform. Ready? #1: Be Consistent...

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Does Social Media Sharing Matter?

On virtually every site you visit on the Internet, you’ll find social media sharing icons. Share! Pin! Tweet! Like! Do these activities matter? Does all of that sharing create any kind of tangible benefit for the site? Instinct would say yes, but we cannot run a marketing department on instinct alone. To answer this question, let’s put together a formal hypothesis: if sharing matters, there should be an association between the number...

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The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

Imagine removing all guesswork when you schedule your tweets, knowing the times that work for maximum clicks and maximum engagement. As someone who shares frequently to social media, this info would be fantastic to have! We’re always eager to dig up new research into social media best practices—things like length and frequency and timing. The timing element, in particular, feels like one where we’d love to dig...

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