3 Fearsome Digital Marketing Tips for Halloween

The trick-or-treating, mask-wearing, pumpkin-carving celebrations of 31st October are within touching distance. Here are some simple digital marketing tips for getting into the spirit and winning over your online followers this weekend. No trick, all treat. Dig out your broomsticks. Fetch the fake fangs. Halloween is just around the corner. Among the the jack-o’-lanterns, fancy dress and excitable kids trick or treating lies the opportunity...

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StumbleUpon: The Social Media Underdog [INFOGRAPHIC]

Do you believe in your content? Do you want free traffic from social media? Do you want direct traffic to your website or blog? If the answer to all of the above three questions were an astounding ‘YES’ then StumbleUpon is your best bet. In big social media sites like Twitter & Facebook, you are competing for people’s attention. If the users see your updates they still have to click to view your...

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4 Seriously Superior Social Media Tools to Manage Your Accounts

Need Social Media Tools? Start Here! My good friend and colleague, Ian Anderson Grey, wrote an awesome article in cooperation with G2Crowd. G2Crowd ‘analyzed hundreds of detailed reviews from users of the top Social Media Management software’ and then created this awesome infographic about it. Ian then explained in plain English what it all means and why the top 4 ‘best’ are indeed the best social media management tools. Here’s the...

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4 ways brands can tell an authentic story

People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Authentic stories help you build emotional connections with customers. But how can you relate your stories back to the target audience? Below are four tactics that can help add a layer of authenticity to your content marketing. Start with a clear purpose Many writers say that there is really...

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Why Machine Learning Will Dominate Video Marketing

In today’s digital landscape, marketers are increasingly using video to connect with consumers. A whopping 93% of marketers are already using video and 70% of marketers plan to increase their video marketing budgets. With that in mind, it’s already time to think ahead of just using video in marketing efforts, it’s time to think about how to use video more effectively. Now that video creation has become accessible to everyone, through...

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The Do’s and Don’ts of Social Media Marketing

Social media loves creativity, and anyone who plans and implements a marketing campaign for these platforms must understand this. Great content and media must be engaging, compelling, and, yes, creative. If you want to get solid results from your social media marketing, here are some key Do’s and Don’ts. The Do’s Focus on Quality not Quantity Posting on social media should be regular and relatively often. However, given...

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5 Signs Digital Marketing is Replacing Traditional Media Read

Why would a company remove their office address from a brochure or ask for marketing material to be developed that will never go to print? Why would a marketing piece be written in a way that assumes the reader will only peruse the subheads and perhaps a few bullet points? These requests are real, so what is prompting companies to dramatically revise the way they are choosing to communicate? The answer is more straightforward than you might...

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Engage and Hook Your Customers in 3 Easy Steps

So how do you engage and hook your customers into your brand and business? Well before we can truly answer that question effectively, we need to understand why customers engage. To which there are two simple reasons… 1. They were made to feel special. They were made to feel the centre of attention and the most important customer in the world. 2. They received something of interest to them at the right time. So, now we know why customers...

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