9 Ways to Use Social Media to Improve Customer Experience

Ten years ago, less than 10% of US citizens had any kind of social media presence. Now? Over 75% of Americans have social media accounts and use Internet frequently. This explosion of social media has led to our approach on marketing a new twist. With the rapid growth of the Internet, there comes the eventual adaptation and migration of businesses going online. One of the ways they do this is by utilizing social media, a concept that has expanded...

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Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their strategies and launch successful campaigns? In the weeks leading up to the highly-anticipated recent release of Star Wars: Episode VII, consumers were in a frenzy. Coupled with Christmas, the film led to an epidemic of Internet searches as fans sought out coveted Star Wars-related toys. From...

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28 Super Easy Tips on How to Promote Your Content

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. It’s not going to share itself. I’m sure you’ve been...

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5 Facebook Marketing Techniques to Get Your Page Seen

How would you like to log into Facebook each morning to see a vibrant, thriving business page? And what if you could make new contacts daily, tapping into all that Facebook has to offer? You can! It just takes commitment, planning, and a little know-how. Because no matter what you’ve heard, Facebook is still a powerful marketing tool. It can help you take your business marketing to the next level (IF you have...

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Experts Predict Greater Use of Social Media Monitoring by Marketing & PR in 2016

Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming year. A growing number of successful case studies, better monitoring and measurement tools, a more sophisticated understanding of data analytics, and the proven value of online listening in gaining...

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