Create A Social Media Marketing Chain To Boost Promotion Benefits

The idea behind this post came from two simple questions: How can I maximize the marketing power of each social media channel without wasting time and resources? And How to boost blog traffic without relying heavily on Google? Both problems came to me with a certain urgency as I worked to improve my clients’ social media visibility as well my own websites’. I came up with this strategy: use one channel’s boost factor to promote another...

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B2B Digital Marketing Strategy [Infographic]

Discussing B2B digital marketing with business owners is frustrating. They think digital marketing is something that works for B2C brands and, even then they only think it works for tech brands and those will an exciting product consumers can get stoked about. Take a look at the infographic from Relevance at the end of this post for some more ideas on how to drive leads using B2B digital marketing. The truth is that digital marketing...

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Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. But what constitutes the "right" social networks, the "right" times to post, and the "right" key influencers? How...

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Are These Social Media Myths Hurting Your Strategy?

With so many people talking about social media these days, there’s bound to be a bit of misinformation thrown into the mix. It can all get very confusing – especially if you’re new to the game. Even seasoned pros can be misled by all the half-truths floating around. That’s why we’ve decided to separate fact from fiction by debunking some of the most pervasive myths in social media. 1. Success is measured in followers, right? Wrong! In...

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