How to Create a Facebook Business Video in 6 Easy Steps

Facebook's actively encouraging its users to create more video content on its service, but creating compelling video content - whether live or pre-recorded - is perceived as a challenge by many business owners, especially SMBs, who typically lack marketing resources or access to agency talent. Fortunately, Facebook has a tool called “Your Business Story” that lets SMBs create videos highlighting their unique selling propositions in a...

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Is Your LinkedIn Profile Working For You?

Do you know why landing pages are such a crucial element to the success of an online business? A landing page, if crafted well, is a targeted message designed to educate a specific subset of your audience, and lead them further into your sales funnel. You see, the best landing pages are completely in control of both the experience once you're there, and how you got there to begin with. Whether through a targeted ad or selective keyword usage,...

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The Great Debate: Does Social Media Engagement Matter?

Engagement has been a major piece of social marketing ever since we were tallying Likes, comments, and shares manually. It’s a staple because it’s a constant. It’s been what we could measure since social was new, so it became the baseline for our entire measurement practice. But CMOs and business leaders don’t care about engagement. They care about overall results. Are we limiting ourselves as marketers by focusing so intently on it? When I was...

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Is Snapchat Right For Your Business?

One of the biggest trends in social media right now is Snapchat. Everyone is talking about it. A lot of people are using it. You may even have an account or be using it for personal use. But how do you know if Snapchat is right for your business? Well, in this blog post, I’ve got you covered! I’ve scoured my sources for the best details and information to both help you determine if Snapchat is right for you and also how to use it effectively...

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Solving the 10 Most Common Social Media Marketing Challenges

Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media. Everywhere we look...

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