A beginner’s guide to email marketing automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Email marketing is still a powerful method to boost your marketing goals, but as your business grows, it becomes more challenging to handle all the different types of emails you need to send. Email marketing automation could be the solution to this problem. What is email marketing automation? Email...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones. Paid social media shares some common foundations with paid search, but there are some significant differences both in how its auction-based model works and in the interaction users have with its advertisements. As such, this maturing-but-still-nascent form of advertising provides...

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