People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? A...

Today, there are 2.307 billion  active social media users  around the world. That’s nearly one-third of our planet’s total population of 7....

This week sees the launch of our  Marketer’s Guide to Artificial Intelligence  report, which takes a look at how AI can be used for mark...

I’ve been working in internet marketing and SEO since about 2000 and there are several skills I have learned that have been instrumental...

Influencer marketing isn’t complex. It’s applying the age old concept of having a brand ambassador on a micro level to your digital marketi...