'What Should I Post on Facebook?' 12 Facebook Tactics Working Right Now

If you feel challenged by Facebook marketing these days, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2. But don’t despair; there’s plenty...

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Google+ is Changing, but How Will it Change Your Business?

It’s no secret that as underutilized as it is in the social media world, Google+ has been a powerhouse for search engine optimization. From personalized search results to improving organic reach, the Google+ platform has been a go to source to start building SEO for businesses. Google+’s number one spot might change as a result of an upcoming platform reorganization. Communication, photos, and streams: those are the three areas Google+...

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Where Are Your Customers in Social Media?

Organic reach has become the bane of many social media marketers. Staying up to date with Facebook’s algorithm changes is rapidly becoming a full-time job, and getting your brand message into your fans’ News Feeds without paying for it is specialist work. This can become even more apparent in the retail sector, where a brand’s social media presence is not just about brand building and engagement, but also about actually driving customers...

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8 Ways To Spruce Up Your Brand’s Social Media Presence

Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase brand awareness in a fun and engaging manner. Here are some ideas to consider along with ways in which certain...

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How to Fast Track Your Social Media Marketing Strategy

So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign. DECIDE WHAT YOU WANT TO ACCOMPLISH AND DEVELOP YOUR GOALS When you are trying to launch a social media marketing strategy quickly, it is tempting to jump in without giving...

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