7 Horrible Mistakes Marketers Make for User Engagement

How many times do you ask yourself, “Is my content valuable and enjoyable enough to capture the attention of my users, and will it keep them engaged?” User engagement is all about motivating and encouraging your users to interact and share your content so they become attached to your business or brand. In simple terms, more user engagement leads to more growth and loyalty for your business. However, in today’s technology-dominated world, marketers...

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49 Noteworthy Social Networking Stats and Facts

Though new social networks continue to be launched (e.g. SnapChat, Blab) and some disappear (anyone remember Pownce or Friendster?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in...

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How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More

Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good? Whether I'm looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers (yes, that's a real job), I've had my fair share of photo envy. When it comes to posting on Instagram, photo quality is everything. How good your photos are will make or break...

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How to master the art of content curation

Image source: pexels.com Content curation is not a new concept, but what’s impressive is the fact that it still remains important, despite all the changes in content marketing. Content curation is all about discovering, optimising and sharing interesting and relevant content for your audience and despite its quite simple definition, it still needs to be treated as part of your wider content strategy.   Why content curation? There...

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