But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).
Image credit: Social Media Examiner
Here are three more key takeaways from the more than four dozen social networking facts and statistics below:
Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook.
Small business loves Facebook, though most don’t know if it “works.” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Yet most say “they don’t know whether their Facebook outreach is ‘working.’” And just one in three “characterize Facebook efforts as ‘effective.’”
LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Yet just 18% of B2B SMB marketers are using LinkedIn ads (while 75% run ads on Facebook).
Learn more about those findings and many others in these 49 noteworthy social networking facts and stats.
18 Facebook Stats and Facts
1. More than half of all online adults 65 and older (56%) use Facebook. This represents nearly a third (31%) of all seniors. (Pew Research)
2. 71% of all Internet users are on Facebook. (Pew Research)
3. There are 968 million active daily users on Facebook. Users spend, on average, 20 minutes per day on the site. (Infinit Datum)
4. 91% of millennials (aged 15-34) are on Facebook. (Infinit Datum)
5. 70% of Facebook users engage with the site daily—and 45% do so several times a day. (Pew Research)
6. Just 28% of Internet users say they use only one social networking site. But of those users, 79% are on Facebook. (Pew Research)
7. Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. What used to be a secondary means of using social media is now the first choice. (Twelveskip)
8. The average Facebook user has 200 Facebook friends. A quarter of those, on average, are also real-life friends. And almost 50% of Facebook users are friends with their own parents. (Cloudswave)
9. 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. (Social Media Examiner)
10. But despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that they don’t know whether their Facebook outreach is “working.” (Social Media Examiner)
11. 96% of B2C and and 88% of B2B companies use Facebook for marketing. (Statistica)
12. Most B2C marketers (56%) say Facebook has generated some revenue for their business. (MarketingProfs)
13. 84.7% of US companies with 100 employees or more used Facebook for marketing activities in 2015. That share is projected to rise to 85.3% in 2016, and 85.8% in 2017. (MediaPost)
14. Among the 50 largest global companies, none of their CEOs are active on Facebook. (MarketWatch)
15. Globally, 30% of people have liked a brand’s Facebook page. (Link Humans)
16. The “like” button is clicked three million times every minute on LinkedIn. (Link Humans)
17. Or maybe that’s four million; every minute, Facebook users “like” almost 4.2 million posts per another source. (DR4WARD)
18. 21% of consumers say they unfollow brands that post repetitive or boring content. 19% say they would unfollow a brand on Facebook if the brand posted too often—more than six times a day. (SocialTimes)
9 LinkedIn Stats and Facts
19. LinkedIn is the largest professional network, with more than 380 million members in 200 countries. The heaviest users are aged 30-64. (Infini Datum)
20. LinkedIn reaches 200 different countries and territories. (Link Humans)
21. 57% of LinkedIn users are male. (Link Humans)
22. Though Facebook is the most important social network to marketers overall, LinkedIn is tops with B2B marketers—41% say it’s the most important network they use. (V3 Broadsuite Blog)
23. 81% of B2B marketers use LinkedIn to help launch new products. (Infini Datum)
24. 74% of B2B decision makers use LinkedIn to help make purchasing decisions. (Marketing Think)
25. Just 18% of B2B SMB marketers are using LinkedIn ads. These same marketers are using Facebook ads at a rate of 75%. (Social Media Examiner)
26. 73% of Fortune 500 CEOs with only one social network listed LinkedIn as their preferred choice. (MarketWatch)
27. How to increase interaction with LinkedIn page posts? There’s a 45% average in increase in engagement when a LinkedIn post contains a link, a 50% increase in comments when a post contains a question, and a 98% increase in comments when the post contains an image. (DMR)
7 Twitter Stats and Facts
28. 36% of Twitter users visit the site daily. (Pew Research)
29. Twitter has 302 million active users per month. (Link Humans)
30. Every minute, Twitter users post more than 347,000 tweets. (DR4WARD)
31. 23% of adult Internet users are on Twitter, and there are 288 million active users monthly. (Infini Datum)
32. 25% of Twitter advertising budgets are dedicated to mobile, and 89% of Twitter’s 1Q15 revenue came from mobile. (Infini Datum)
33. 88% of B2B marketers in North America use Twitter for content distribution. (DMR)
34. 46% of Twitter users follow news organizations, reporters or commentators. (Infini Datum)
5 Pinterest Stats and Facts
35. Pinterest has 47 million active monthly users worldwide. (Infini Datum)
36. Women (still) dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men. (Pew Research)
37. 80% of Pinterest users are women, and they account for 92% of all pins. (Link Humans)
38. Every minute, Pinterest users pin more than 9,700. (DR4WARD)
39. The most popular topic on Pinterest is food, which accounts for 57% of all pins. (DMR)
7 Instagram Stats and Facts
40. There are more than 400 million active monthly users on Instagram. 75% of users live outside the U.S.. (Infini Datum)
41. 30% of all U.S. social media users are on Instagram. 90% of Instagram users are under age 35, and about a third of all U.S. teens consider Instagram to be their favorite social network. (DMR)
42. Roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily. (Pew Research)
43. Every minute, Instagram users “like” more than 1.7 million photos. (DR4WARD)
44. There are 3.5 billion “likes” on Instagram daily. (Infini Datum)
45. 32% of U.S. companies with 100 employees or more used Instagram for marketing activities in 2015. eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% of U.S. companies. (MediaPost)
46. B2C marketers are significantly more likely (49%) than B2B marketers (32%) to say they plan to increase activities on Instagram in 2016. (Infini Datum)
3 Google+ Stats and Facts
47. Google+ has 300 million active monthly users worldwide; but less than 6 million made any public posts in 2015. (Infini Datum)
48. 64% of North American B2B marketers use Google+ to distribute content, but just 17% use it for new product launches (vs. 81% who use LinkedIn). (Infini Datum)
49. Google+ is most used in Indonesia (83% of the online population), India (82% of the online population) and Vietnam (80% of internet users). (Digital Information World)
