Showing posts with label microsoft. Show all posts
Showing posts with label microsoft. Show all posts

Saturday, 26 September 2015

3 Twitter Tips From The “Most Stalked” Brands

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Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers.
Here are 3 actionable Twitter tips from the best in the soft Twitter Tip: Use Hashtags To Boost Content Discovery
Microsoft knows how to work a hashtag to join the conversation surrounding trending topics on Twitter. For International Women’s Day and Women’s History Month, for example, Microsoft joined the #IWD2015 conversation with an embedded Twitter video:

 With 3.2K interactions, the tweet earned Microsoft 6X more engagement than their average tweet, as measured by the TrackMaven platform:
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Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Microsoft found similar success with their #hourofcode challenge. The tweets below both reaped 11X the brand’s average engagement on Twitter:  
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Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
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Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

HP Twitter Tip: Use Text Over Twitter Images To Maximize Message Visibility.







The #FindRalph campaign was a success; each tweet from the interactive campaign averaged far above the average engagement level for HP’s twitter account.
This tweet, for example, reaped 6X more Twitter interactions than HP’s average tweet!
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

Marketo Twitter Tip: Engage Your Audience By Asking A Question

As a company that markets to marketers, Marketo knows how to create content that captures their audience’s attention. (Read here for more psychology-backed content marketing tips).
The most effective tactic from Marketo’s Twitter feed? Asking a question! Marketo has mastered the art of inquisition via their Twitter feed. In fact, 4 out of Marketo’s top 10 tweets from the past year posed questions!

Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
image: http://cdn.business2community.com/wp-content/uploads/2015/09/marketo4.png
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Want more content marketing tips for overhauling your content strategy? Get your copy of The Content Marketing Paradox Report!

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Monday, 15 December 2014

Marketers delve into true meaning of real-time social media - Is it a waste of time?

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Real-time social media is important, but it doesn’t always have to happen in real-time, according to David Parkinson, head of digital for Nissan in Africa, Middle East & India.
Speaking to The Drum at the Social Buzz Awards in London Parkinson responded to whether or not real-time social media marketing is a waste of time, stating that there are certain times in which real-time social media marketing needs to be planned ahed of time, rather than on the fly.
“Some real-time is actually real time, other real-time is planned in advance. We did real-time for royal baby, and that was actually six weeks in the making, and we just had to wait for the right time to produce it.
"But on the other side, we did the Kim Kardashian real-time a few weeks ago, it got us over 30,000 retweets on Twitter: and that was genuine real-time,” he explained.
The topic of whether social media marketing is a waste of time arose after Microsoft Mobile’s head of digital marketing, Selena Harrington, previously questioned whether real-time in social media was worthwhile given it is virtually impossible to fully measure success of real-time campaigns, and therefore the whole tactic can be hit-or-miss.
Stating that it’s not a waste of time, “but it’s got to be genuine,” Parkinson was one of several top names in social who discussed the question ‘is real-time in social media a waste of time’ while at the Social Buzz Awards.
James Whatley, social media director, Ogilvy & Mather, agreed that marketers should take a considered approach to real-time social media marketing, but added that service-based clients lend themselves well to the speediness of real time communications, particularly when it comes to customer service.
But he added that the true meaning of the term 'real time' should really reference 'right time' communications.
“Being there in the right time does not mean that you have to be there in real-time,” he added.
Merinda Peppard, marketing director EMEA at Hootsuite, described social media as “real time marketing, available at any time, to anyone”.
For Mícheál Nagle, sportsbook social media manager from Paddy Power, live tweeting is an important part of social, and it is here where real-time comes into play for the bookies.
“We live tweet big sporting events all the time because we know people at home want to see what Paddy Power has to say about that event.”
While other businesses might not embrace the real-time element to the same level as Paddy Power, it seems like it is something which social media managers should consider.
You can hear more on what all of the above – as well as Jim Dowling, managing director of Cake and Iain Matthews, strategy director at Jam – think about real-time social media by viewing the video above.



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Thursday, 4 December 2014

Google to Facebook Seen Thwarted as EU Clashes on Privacy

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The European Union is backtracking from plans to allow U.S. Internet giants to be regulated by a single data-privacy watchdog in the EU, threatening the so-called one-stop-shop backed byGoogle Inc. (GOOG) to Facebook Inc. (FB)
Amid a turf war over who gets to regulate some of the world’s biggest companies, justice ministers have dropped proposals to give sole power to regulators where companies have their EU headquarters. As they met in Brussels today, splits emerged over an alternative plan that would see powers spread out, giving other nations the right to veto decisions taken by the lead authority.
The compromise proposal “effectively allows each authority to exercise a veto over the decision of the lead authority,” said Wes Himes, a director at the European Digital Media Association, whose members include Google, Facebook and Microsoft Corp. “All we want is one decision, one outcome.”
With U.S. companies such as Facebook, Apple Inc. (AAPL), and LinkedIn Corp. (LNKD) having Ireland as their main European base for data-protection purposes, policing privacy violations already resembles a battle between David and Goliath for thinly staffed agencies in some of the EU’s smallest nations.
Countries including France opposed earlier plans for the one-stop-shop, calling for more power on how such companies are regulated.

‘Complex and Burdensome’

While German Interior Minister Thomas de Maiziere said the revised plan to involve all authorities in a decision was “sensible,” countries such as Ireland, Poland and the U.K. strongly opposed the changes.
The re-written proposal will create a “complex and burdensome system which is unlikely to achieve the key objectives of legal certainty and proximity,” Dara Murphy, Ireland’s data protection minister, said at the meeting.
The definition in the draft of who would be the “concerned” regulators that could oppose a lead authority’s decision “is very wide” and “it will only take the disagreement on the part of a single” authority to trigger the referral of a case to a board that will be charged with settling disputes, he said.
This in turn will cause delays that “are not conducive to business efficiency or legal certainty,” said Murphy.
U.K. Justice Minister Chris Grayling said the compromise solution would create “disagreements and legal challenges, protracted delay, huge expense and a large volume of cases building up” in the EU’s top court. Ministers have “a real desire to grasp a solution if they can find it,” he said.

Cross-Border Cases

The latest proposals on how to revamp the EU’s 19-year-old data privacy law would make changes putting all watchdogs “concerned” in charge of deciding on cases affecting more than one country. The new mechanism would apply in “important cross-border cases” and oblige the lead data agency to come to a decision jointly with other EU regulators.
“If after a few weeks or a month, let’s say, there are no major objections” to “a decision from the lead authority, it will be assumed adopted by all of the regulators,” said Edouard Geffray, secretary general of France’s data regulator, CNIL. “This refutes any criticism that the proposed system would lead to long delays. It would lead to a rather efficient system.”
Facebook and Microsoft declined to comment, while Google representatives didn’t immediately respond to requests for comment.

Ex-Commissioner

The EU’s former justice chief Viviane Reding heralded the one-stop-shop as a way to simplify procedures for companies and citizens alike when she proposed the revamping of the bloc’s privacy law in January 2012.
“We believe in a lead data protection authority and a pure one-stop-shop system,” said Himes. The alternative is a “convoluted process of multi-consultation, multi-decision making.”
Having to seek feedback and get the green light of all regulators concerned would lead to a “paralysis,” said Gerard Lommel, head of the Luxembourg privacy authority until last month.
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