Instagram vs. Snapchat – Which Is Better For Marketing Your Business?

Let’s start by saying that both are great photo-sharing applications in their own regard, and IF you want to market your product or service through the visual platform, both will perfectly serve your marketing desires. And as Kurt Wagner notes that, Snapchat was Facebook’s first choice before Instagram. BUT… Having said that, it must be noted that there are still feature-focused differences between the two apps. Listed below are...

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How to Get Your Influencers to Share Your Content

Companies of all size—from small businesses to Fortune 100 corporations—are starting to take their content creation and marketing seriously. Whether that's because they know quality content is part of Google's algorithm for SEO or because they've heard that content marketing is "in" right now doesn't matter. The important thing is that businesses today are mindful of creating content as part of their marketing strategy. The only problem is that...

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11 Unbreakable Laws Of Social Media Marketing

We all know how it is, you get your hands on a social media position, or you start to run some serious social media for your business, and pretty soon it’s all going very wrong. You don’t know what you’re doing, and you’re making mistakes all over the place. You need direction. You need some rules. In this post, we look at the eleven unbreakable laws of social media. They are unbreakable because if you break them, well, some bad things happen....

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5 Online Freemium Tools for Start-Ups and Agencies

Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Do you want tools that will grow as your business does? If so, freemium is the way to go. Freemium tools allow start-ups to use the basics needed to get things going for free, while also offering paid plans. This way, as businesses evolve and needs change, the tools can grow and adapt too. In this post, we're going to look at...

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3 Twitter Tips From The “Most Stalked” Brands

Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers. Here are 3 actionable Twitter tips from the best in the soft Twitter Tip: Use Hashtags To Boost Content Discovery Microsoft knows how to work a hashtag to join the conversation surrounding trending topics on Twitter. For International Women’s Day and Women’s History Month, for example,...

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6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers

In the  past, the term “hack” had a very different meaning. Back then, a hack was someone who wasn’t very good at their job. They either phoned in their work every day or simply lacked the talent to do good work in the first place. No one wants to be known as that sort of “hack,” which the Merriam-Webster Dictionary defines as “working for hire…with mediocre standards.” These days, hacks are much cooler. Instead of putting out huge...

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Get to Know Remarketing, TOFU, and More: 10 Buzzworthy Marketing Strategies Worth Explaining

Surfing through my daily content curation or checking out the latest, popular marketing stories, I’ll sometimes find strategies that sound completely fascinating—and entirely foreign. What do some of the biggest buzz words—remarketing, onboarding, CRO, etc.—even mean? And is it really possible for you to get these strategies happening for yourself? I’ve been really happy to dig in to all these intriguing new topics, and I’d love...

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