Do you feel like your small business is being bombarded with marketing distractions, such as changing the design of your website or signing up for a hot new social network that reaches millennials? Do you feel like you are lost in your bid to market your small business? As a small business with limited budget, all you need is a proof that your online marketing channel and strategy is worth your time and effort. The latest online marketing statistics and trends by Invesp shades light on what works when it comes to online marketing for small business. You can use these statistics to make decisions about elements of your online marketing strategy.
Is internet marketing important?
According to Marketing Tech Blog, 75% of small business owners think that internet marketing is very effective or effective when it comes to attracting new customers. As a result 37% plan to increase their marketing budget over the next 12 months. However, 50% of SMBs spend less than $300 on internet marketing every month.
29% of small business owners say they understand internet marketing and do it alone. 28% say they are learning and would like to do it alone. Only 6% say they either don’t understand it or don’t want to do it. The rest, 37%, say they would like to do it if only they would have time and money to do it.
Clearly, there is a lot of room for improvement because 55% of small businesses spend only 20% of their marketing on online marketing while only 10% of small businesses spend 80-100% of the marketing budget on online marketing.
A responsive website is important
Most small businesses (74%) have a website but only 56% say their website is mobile responsive. According to LocalVox, 35% of website traffic is likely to come from mobile devices. This means that non-responsive websites lose on, average, 35% of traffic.
As a matter of fact, the number of mobile traffic is expected to grow in the coming days. So ensure that your website is mobile friendly.
What is the most effective channels of attracting new customers?
28% of small business owners think the Word of mouth is the most effective when it comes to attracting new leads/customers. 20% believe SEO is the most effective channel while 15% believe in online directories. Others are email marketing (10%), mobile marketing (4%) and PPC marketing (4%).
Having said that, the internet marketing industry moves quickly and it’s often demanding to keep up with the swings in technology, consumer behavior, spending and effectiveness. As a small business owner, you should stay vigilant and updated on the latest trends.
