6 Things You Could Do to Improve Your Online Marketing Strategy

Whether you want to run a casual blog or you want to sell goods more effectively, you need to have a good website. The problem is that you can’t simply buy a domain name, pay for hosting, install WordPress, slap on a nice theme, and then call it a day.

Attracting visitors to your website, and especially the kind of visitors who will actually convert and do business with you, requires some careful planning and constant work. There are a few very important things about online marketing that every artist, blogger, service provider or entrepreneur needs to know, but first, let’s look at what makes online marketing methods different than traditional methods.

Why does it function differently?Attracting customer to a regular store relies on several factors. First of all, location plays a vital role. Being in a location with high foot traffic is the best way of getting noticed. The second important thing is the amount of money invested in signs, pamphlets, ads and so on.

In the online world, you can go down the paid ad route, but natural search also plays a huge role. This means that you want people to find you when they type certain keywords related to your niche, products and services into a search engine. If your website doesn’t pop up near the top for a given set of keywords, preferably phrases containing several words, then you are not going to get a lot of visitors, let alone paying customers.

So, what should an aspiring online entrepreneur focus on? Here are the six most important points that you need to cover.

1. Identify your audience

This is the first and crucial step. You have to know what the interests of your customers are and what they are most likely to type into a search engine when looking for the type of service that you offer. This will allow you to target your marketing strategy directly to the people who are willing to commit to a purchase, sign up or contact you directly.

There are various excellent online tools that can help make your marketing strategy much more effective, and you can use the basic tools that Google offers to find out what people search for the most, and which keywords don’t have a lot of strong competition, so that you wouldn’t have to fight a lot for a good position in SERPs.

2. Where you could reach your customers?

Most people use social media fairly regularly nowadays, which makes this the perfect place to search for customers. However, it is very important to be present on several different social media platforms. This will help you promote your website in different ways, from sharing blog posts on Twitter, Facebook and LinkedIn, to pinning pictures on Pinterest, posting videos on YouTube and engaging fans in the comments. This also depends on the product/service you are offering.

For example, if you are running an online clothing store, it is much better to reach out to your audience on websites such as Instagram and Pinterest than on Facebook. This is a very important thing to research and experiment with this. The best way is to test multiple social media and analyze the data you’ve acquired. This will give you a clear picture of where you can reach the majority of your customers.

3. Build a base of loyal customers

Whenever a new user visits your website, you can offer the possibility of adding them to your mailing list. This is a good way of notifying people about new products, upcoming sales or any news being published on your website.

A mailing list is good for creating a solid base of loyal customers. Increasing the amount of people who trust your products or services is crucial for your business, and email marketing is a great way to do that.

4. Create quality content

Creating a blog for your website will make it rank better in SERPs and it will passively increase traffic flow to your website. Creating content is a very important part of SEO.

The point is to create a strong internal linking structure that will keep the user’s interest and offer a lot of content for them. It is also important that you create new content regularly, as this will both keep regular visitors engaged and show search engines that your website is alive and constantly updated with new information.

5. Hire a good team, but know all the steps

All other online marketing strategies can be very effective, but it is hard to achieve your goals when you are working alone. Not only will it take more time out of your schedule, but it will also take much more time to reach your potential customers. It is important to hire a team of professionals who know what needs to be done.

A well-organized professional team can create the perfect marketing campaign for you, but it is equally important that you know as much about SEO as possible. This will ensure that you and your team are on the same track, and that you understand what you can and cannot expect from them.

Luckily, there are plenty of online sources that will allow you to learn about the most powerful SEO tactics. Having a basic understanding of online marketing principles will allow you to coordinate the team in best way possible and understand whether they are taking the right steps.

6. Always analyze

The best thing about online marketing is that you can take advantage of numerous online tools to get incredibly accurate data about the effects of your campaign. You can easily check how much time users spend on your website and how many of them actually make a purchase. Based on this data, you can easily adjust your website and your marketing campaign, to make it more effective. Every single change you make should be followed by a detailed analysis.

These online marketing tips are going to make your business blossom. However, you can always turn to sponsored posts on other blogs, ad campaigns and other available forms of paid advertising.

Even though it takes a little bit of investment, by following detailed data about your marketing campaign, you can maximize your ROI. The choice is yours – whatever you decide to go for, pay attention to the little details and you are certainly going to improve your business.

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5 ways to use Google Analytics to find social media topics

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.

Coming up with new, interesting topics for posting on your blog or social media channels can be challenging when you’ve been at it for a long time. That seemingly endless stream of ideas can run low and topics can feel stale after a while. When this becomes an issue, Google Analytics is a handy tool for getting inspired and basing your ideas on data.

Here are five reports in Google Analytics that you can use for generating new topics.

1. SEO keywords

The terms people use to find your site can tell you a lot about their interests, especially the longer-tail keywords. A great place to start is by looking for questions among the keywords. Start off questions with phrases like:

• "What is...?"
• "How to...?"
• "How can...?"

These types of queries can tell you the exactly what answers searchers are looking for when they land on your site.

However, you don’t have to just stop at questions. Look for other terms frequently used by searchers to understand what they are most interested in.

Let’s say you’re a high-end furniture store selling everything from sofas and armchairs, to rugs and decor. You may notice that a high number of people are coming to the site when they search for terms related to coffee tables. By writing about coffee tables - with topics like the merits of different shapes, sizes, and materials, how a coffee table can tie the room together, or what type of coffee table best fits your lifestyle - you know you are hitting on a subject that is of interest to your audience. 

Where the find the report: Acquisition >> Search Engine Optimization >> Queries

2. Site search

Similar to the SEO keywords, you can look at the terms people are using once they get to your site, to learn more about what interests them. However, the thing to keep in mind here is that these users are already on your site, and they are digging in further for more information. Oftentimes these terms will be more product or service specific. But you can still gain insight into which products or services are more popular and, in turn, make for interesting content topics.

Where the find the report: Behavior >> Site Search >> Search Terms

3. Interest categories

If you’ve enabled demographic insights in Google Analytics, you can learn some pretty fascinating things about your site visitors. One especially insightful report for developing content is the Audience Interests report.

As you can see, there are several different interest or behavioral categories that your audience fall into, like:

• Movie Lovers
• Home and Garden
• Travel Buffs
• Arts and Entertainment
• Real Estate 

Use these categories to help you match your products or services to those categories to find content topics. Going back to the home furnishings example, if you see that a large portion of your audience are also movie lovers, you could write a post about how popular movies have used furniture and decor to set a tone, or pick a furniture designer and list every movie their pieces have been shown in.

Where the find the report: Audience >> Interests

4. Pages with most engagement

See which pages on your site are being viewed the most and for the longest time. This goes for static pages, such as categories, products or resource pages, as well as blog posts. Notice if there are any themes of interest across these pages. Are the pages getting the most engagement all about coffee tables or different type of furniture? Is there one particular blog post that continues to receive a good deal of traffic months or even years after posting?

Creating other pieces of content based on these popular topics allows you to write about things you already know are interesting to your visitors. If it’s blog content we’re talking about, think about how you could repurpose that content into other formats. A top 10 blog post could be turned into an infographic or video, or you could expand on each item and come up with ten new blogs in one go!

Where the find the report: Behavior >> Site Content >> All Pages

5. Links from other sources

When other blogs or social media posts link to your website, it’s called a Trackback in Google Analytics. By viewing trackbacks, you can learn what other bloggers think you are credible enough about to link to, and you can also see how many people click those links to visit your site. Note what these blogs are about, and why and how your site is mentioned within the article to determine if these would make for good content topics on your social media channels.

Where the find the report: Acquisition >> Social >> Trackbacks

To sum up

Brainstorming topics for social media content can’t and shouldn't stop with a white board. Google Analytics is great resource for providing inspiration and validating that these topics will be of interest to your customers.

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7 Ways to Use Social Listening (Being the James Bond of eCommerce)

Isn’t it cool how James Bond always gets the bad guy? That’s what happens when you are an elite spy. You may not be an international spy that represents your country, but that does not mean you cannot be a spy for your online business!

So what does spying have to do with your ecommerce business? Tons, but we’ll call it social listening or social monitoring from here on out. In today’s post I will giving you a run-down of how and why social listening should be part of your business strategy.

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What is Social Listening, A.K.A. Social Monitoring?

Social listening and monitoring are exactly what they sound like – listening to conversations on various social media networks (social media monitoring) and websites – to understand what is being said about you, your competition, and/or on your market.

We’re not in 2005, so luckily you don’t need to manually search keywords whenever you want to see what is being said. You can use the various tools available (as will be mentioned toward the end), to filter what conversations/mentions are relevant to helping you grow your business.

By using an automated tool to get some much needed information on what’s going on in various social circles, you can gain instant access to any and all negative vibes regarding your brand, leverage positive comments, and dive deeper into the market, to build a stronger online business by constantly knowing what is going on.

The American restaurant Arby’s used social listening to score a grand slam back in 2014 by using Tweetdeck – a social media listening/monitoring tool for Twitter – to cash in on a hat that recording artist Pharrell was wearing.

Now it’s your time to cash in on your listening skills.

Why Social Listening Must Be an Integral Part of Your Business Strategy

Conversations, and communication in general, are moved by what we are able to grasp via listening, and by how we respond to what is being said.

“The art of conversation lies in listening.” — Malcom Forbes

So why should you listen, and not just carry on with just doing what you have been doing until now? Here are 7 reasons why every eCommerce business should make social listening part of their ongoing business strategy.

1. Attract New Customers

Depending on what niche you are in, you most likely find yourself using different social media networks, advertisements on Google or other social sites, influencers, and SEO to attract new customers. The thing is that attracting new customers via all of these different channels can take time, knowledge, and money that you may not have available.

Even with time, knowledge, and money things can go unnoticed because you can’t be everywhere on the internet at one time. For example, we were not using a tool for social listening a few months ago, and unfortunately we missed an opportunity to attract new customers.

Had we jumped into this conversation in a timely manner, we could have gained yet another new member for our growing community.

Today we are happily locked in and listening, and now fortunate enough to notice when there is an opportunity to join a discussion.

Let’s take for example someone that sells wooden watches. The number of keywords and brands active in this niche is growing and becoming a hit. Do you want to spend a full day searching Google, Twitter, Reddit, Facebook, Pinterest, and Instagram for every time it’s mentioned? Here’s the answer, no you don’t.

Using Google Alerts (check out a few other tools by scrolling down to the bottom) you can easily set up different settings for a variety of different keywords so that you are constantly up to date with what’s being said.

Customizing the settings to show you specific results, and combining different keywords sure does beat randomly searching Twitter, in which case you will get a mixed bag or search results that are only sometimes relevant.

For better results:

• Narrow down the keywords that you are monitoring so that you are not dealing with unnecessary noise, but don’t get too specific that you are only getting a small sample size
• Track your competition to see if there is anything negative going on. Try [competitor’s brand name] can’t or [competitor] isn’t/doesn’t. See what they are not doing to fulfill the customer’s wants and needs

2. Customer Service

Once it was said that all PR is good PR. It’s time to let you in a news update: not all PR is good PR. The internet is full of good and bad thoughts on every brand – every brand! Social listening enables you to see that.

For instance, if you were mentioned like this, wouldn’t you have wanted to leverage this on your site, Facebook, or in some other fashion?

The above case is one in which the mentioned brand did not lose by not reacting, however by knowing about it, they could have either responded or leveraged it to make themselves look even better.

On the other end of the spectrum, Starbucks, had they known, probably would have liked to respond to this thread, titled “WTF Starbucks” that was upvoted 69 times in Reddit (and seen by tens more).

You want to nip these issues before they turn into a wrecking ball. In a study by Zendesk (one of the leading authorities on customer service), it was shown that of B2B and B2C customers, 66% and 52% respectively, stopped buying after a bad customer service interaction.

Taking care of an issue or ticket that gets to you via email or on one of your social media profiles is the easy part. It’s the issues that don’t ever make it to you that make even more noise, and that’s exactly where social listening steps in.

From a simple Twitter search of “don’t buy from” I easily found various brands that were getting plenty of bad PR! Using tools that notify you of these statuses enables you to minimize any potential damage before it gets out of control!

For better results:

• Track the different names or references for your company. For example, we track StoreYa and StoreYaCom, StoreYa.com
• Track the name of your most popular products or all of the products you sell
• Track negative comments, like “Don’t buy from …”

Bonus: Pre-Sales

If you are actively using social listening in your business strategy then you have the power to make sure that you don’t miss out on purchases that are begging to be made.

To make the pre-sales social listening process a piece of cake, make sure to track your brand name in any and every variation as well as the names of your products (the same tips that we offer for social listening in customer service).

Had we been listening then, we could have capitalized on these questions.

Don’t worry though, we’ll catch it now :). We did not get tagged, but we still caught it!

3. Identify Influencers

Discovering the “big voices” in your niche is not a problem, as you are probably quite familiar with them. However, depending on the size of your business, there could potentially be another hundred (or more) influencers on the web, whether on social media or on their own sites, that could do wonders for your business.

The problem is that you have not discovered all of them, but again, that isn’t completely your fault. To find influencers that can increase your sales and popularity in the market, you’d probably have to dedicate a few days to searching every social media platform and various search engines for every keyword that could have an effect on your business.

Does that sound fun, or productive? No, it does not. Manual research is necessary before you launch, but once you’ve launched your business, and need to dedicate time to customers and growth, putting time aside for this task is not always doable.

For example, if you sell leather bags and need to find an influencer, how would you go about finding all the possible influencers without social listening tools? How can you properly filter through 101,000,000 search results efficiently? I Don’t think it is possible.

im

Searching the web just isn’t a productive option.

For better results:

• Who’s covering you already? Track the title of one of your press releases or an announcement you sent out via email or social media about a new product.
• To find relevant influencer marketers in your industry, use these tools: XXXX
• Use social listening tools that are targeted toward helping you find these people
• Use keywords like “influencer”, “blogger, “ X Twitter/Instagram followers”

4. Understanding the Market

Here’s are a couple of big name companies that went from the top of the food chain to the bottom: Nintendo and BlackBerry. Both of them fell behind the rapid changes that took place in their markets, and today hardly resemble what they once were.

By being a business that uses social listening, you take a lot of heavy lifting out of necessary market research. You can now listen to tweets, conversations in online groups, and social statuses talking about how the market should look based on what people want.

You spoke. We listened. http://t.co/kVNhXqL1

— Maker's Mark (@MakersMark) February 17, 2013

 For better results:

• Track time periods, such as [X winter 2015]
• Track your market based on customer types, such as millennials, retirees, new-parents, etc.
• Track spending and income details for your target customer. Spending habits change!

If you understand the market, coming up with the right products is no problem.

5. Get Ahead of Consumer Trends (A.K.A Business Development)

There isn’t much of a market for summer clothing right now in the northern hemisphere. However, now is just around the time that we will all start to understand what will be “in” next summer. Obviously you won’t have a crystal clear understanding until we’re into the end of the first quarter of 2016, but now is the time to start.

Without having to do any work, you can get automatic email updates on what the near future holds for your market. What would I do if I was selling bathing suits? I’d create an alert for related keywords and create a spreadsheet that exemplifies the different trends that I can expect to see.

For better results:

• Start early – The early bird gets the worm!
• Monitor products in your niche that you don’t sell to see if they are trending
• Segment your different types of customers
• Monitor influencer resources, regardless of whether they’re working with you

6. Watching Your Competitors

In a recent guest post, knowing your competition (and the market as a whole) came up as one of the four corners of starting an eCommerce website.

Checking in on your competitor’s’ site every once in awhile just doesn’t cut it – there’s a reason corporations use corporate espionage to get a leg up on the competition. You want to know, as often as you can, as much as you can about the ones on the other side (the dark side).

If you track your competitors you’ll be able to know what they do well and what they are struggling with, and accordingly, either target new customers (as mentioned earlier) or make changes to your site or business to capitalize on what you have learned.

Just as you listen to your own customers, you can and should do the same regarding your competition. Listening to what your competitors can of course help you attract new customers (as pointed out at the start), as well as help you discover what your competitor does which elicits a very positive or a very negative response so that you can use this with your own customers.

For better results:

• Track their brand names in both a positive and negative tone
• Monitor the personal social media accounts of management and marketing team members

Using Facebook Page Insights (this can be found in your business page dashboard under “Overview” by scrolling to the bottom):

Last but not least…

7. User Generated Content

It would be fantastic if you got tagged or notified every time someone shared an image or some other sort of rich digital content of themselves with your product! That however is not reality. It’s not always on someone’s mind to tag you when they just got a new garment in the mail, but you can bet that it is on Facebook or Instagram.

Use relevant tools for each of the different social media platforms so that you are able to use the content when it matters, and not six months after it was posted.

For instance, yesterday (October 27th was “National Chocolate Day”). I hope Godiva found these awesome tweets (notice there are no direct tweets to the brand). They could use the images anytime, but over the next 24 hours these tweets could make their social status jump even higher.

Social Listening Tools

• Mention: track keywords across the web and social media platforms including Instagram
• Google Alerts: get notified for keyword mentions across the web
• Social Mention: trending keywords in social media
• SimilarWeb: get to know your competition
• TalkWalker: see spikes for influencers, see what’s working for competitors, and understand market trends
• NutShellMail: keeps you up to date via email about all that happened across your social media accounts
• FollwerWonk: a tool from Moz to help you better understand your followers and who you’re following on Twitter
• Tweetdeck: real-time tracking of what is being said on Twitter
• Keyhole: this is a great tool for keeping an eye on the ever popular hashtags that are making waves across Twitter, Instagram, and Facebook
• Commun.it: aside from the social media scheduling you can use it as a tool to track your competition on Twitter

Social Listening Summed Up

A) Decide what are your goals

B) Create a list of keywords

C) Pick the right tools

D) Dedicate time to using the results

Now you know the benefits of social listening (and the identical twin “social monitoring”), so really all that is left to do is to get started! If you have any questions or comments, we welcome your comments in the comment section below. If not, good luck and hopefully you’ll find yourself making progress at the same, quick pace as Bond.

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How to Increase The Click-Through Rate on Your Tweets

How do you get someone to click on your links on Twitter?

This seems like one of the most pressing questions I see coming up day in day out. And rightly so. Figuring out how to attract more people that like what you are posting is one of the most important aspects of being successful on Twitter.

While a higher click-through rate is certainly not the only thing to be good at on Twitter, it can be a great basis of success. So without further ado, here are 15 of the best tips out there to guarantee a higher click rate.

1. Learn to write persuasive tweets

Tweets are just like headlines. They need to attract attention and get the reader to read to click on the link. Your tweet needs to convince the reader that it’s worth his or her time to click on the link and read the content it leads to.

The best headlines are the ones that state a benefit and generate curiosity—the same applies to the best tweets. You need to let the reader know that the content the link leads to will benefit them and try your best to get them curious. Also make them really easy to read—get rid of complicated words because people browse through tweets as quickly as they can and the easier a tweet is to read, the higher are the chances of them clicking on the link.

Here is an example of a recent Buffer Tweet that has attracted well over 150 clicks, as seen through Buffer’s social media management analytics:

For more information, the Buffer blog has some useful articles on how to write persuasive social media updates.

2. Focus on using the right keywords

People are always looking for good content on Twitter. They normally look for it in their Twitter feed. And if they don’t find what they are looking for, they will type down words in the Twitter search box and look for the latest tweets on that topic.

If you want your tweets to turn up during these searches, you need to add keywords to your tweets, keywords your audience will most likely search.

If you add keywords, your tweets will turn up in the search and this will most likely increase your click-through rate as it will increase the exposure your tweets get. I found this works extremely well with “How To’s” and “Guides” keywords. It also proves to give a great conversion.

3. Use hashtags thoughtfully

It helps to use a hashtag along with your tweet. People might search for hashtags instead of words in the search bar, as hashtags can lead to relevant tweets they are looking for—so use relevant hashtags in your post. For example, if you’re tweeting something about Twitter, you can use the hashtags #twitter, #sm or #socialmedia. If you’re tweeting about something on copywriting, use the hashtags #writing or #marketing, etc.

Using hashtags can make a huge difference on your CTR. An oft-cited study from Buddy Media found that adding hashtags can double the engagement on your tweet.

Someone who is extremely knowledgeable about retweets is @TweetSmarter, here is a great example:

4. Post at the right time, when most of your followers are online

Post at a time when it’s most likely that people are going to click on your tweets. Click-through rates are normally at their highest in the afternoon, according to Dan Zarrella. But these are just general stats for a general audience.

You need to figure out the time your target audience prefers. You can either do this by yourself by tweeting at different times and checking how many people click on your tweets by using a click tracking software like bit.ly or Buffer, or by using a service like SocialBro, which figures out your best times to Tweet.

Note SocialBro and Followerwonk each connect with Buffer so you can sync your ideal posting schedules.

5. Take part in Twitter chats

Take part in Twitter chats on subjects you specialize in, and share good content. Twitter chats are attended by both experts and people looking to learn more about the subject the chat covers. If you are an expert on that subject, this could be a great opportunity to increase your click-through rate.

Popular tweet chats are attended by many people and when you take part in these chats and share good content not only published by you but also by others, and if the attendees find it helpful, it could really increase your click-through rate. These people, who have just read your tweets and found them helpful, will take note of your work and follow you on Twitter and the next time they see your tweets they will want to read them.

So take part in popular Twitter chats and share content they will find helpful.

Here is a resource to find a Twitter chat on a topic and a day that might work for you.

6. Space out your tweets enough, so you don’t flood followers

In his webinar, Science of Time, Dan Zarrella points out that tweets that hadsufficient gaps between them had a higher click-through rate. Therefore, if you want to increase the CTR of your tweets, make sure you leave a time gap before and after you tweet them.

For example, if you want to post at 1 p.m., make sure you don’t tweet anything 30 minutes before this tweet and 30 minutes after this tweet.

This should help increase your click-through rate. Of course, Buffer is a great option to make spacing out your Tweets easier and never flooding your followers.

7. Connect your Twitter account with your other social accounts

Linking your accounts to one another is a useful way for people to find you on multiple networks and to engage with you where they’re most comfortable. If a potential LinkedIn connection sees that you’re on Twitter, it’s possible that they may click over to your profile and browse through your timeline, potentially boosting your clickthrough rate on your tweets.

To connect LinkedIn and Twitter, log in at LinkedIn and go to Settings > Manage Twitter Settings. In the pop-up box that appears, be sure to check the box for displaying your Twitter account on your LinkedIn profile.

Your Twitter profile will then appear on your LinkedIn profile page.

When you add your Twitter account to your Linkedin profile, choose that you want to publish the same tweets you tweet on Twitter on Linkedin. This should help increase your click-through rate, as both your followers on Twitter and your connections on Linkedin will see your Tweets. Note: This functionality is no longer in place.

If you are interested in autoposting tweets to LinkedIn or other networks, you can test out automation tools like Zapier and IFTTT, which allow you to connect multiple services.

Of course, be wary here that you don’t over-automate.

8. Work on getting more followers

The more followers you have, the higher your click-through rate will be, as your tweets will be exposed to a larger audience directly. It would also be more likely that you will get more retweets which will lead to many more clicks on your tweets.

So work hard on getting more followers. Here’s a great post by Leo Widrich ongetting more followers.

9. Tweet only the best content you find

This might seem kind of obvious, yet making it a point to tweet only the most relevant content is crucial, I’ve found.

If you tweet some irrelevant or bad content and some of your followers visit it and it disappoints them – they will either unfollow you or stop clicking on your tweets. If you tweet good content and they find it helpful, they will want to read more from you. Build the trust with your community.

There is a big list of Twitter sharing ratios that might be helpful to consider for this, including the 4-1-1 method, the Golden Ratio, and the Rule of Thirds.

10. Write tweets between 120 and 130 characters:

Dan Zarrella published an excellent infographic, “How to Get More Clicks on Twitter“.

In his study, Zarrella found that tweets between the lengths of 120 and 130 characters had the highest click-through rates. So when you write tweets makes sure they are of this length.

11. Use words that encourage clicks

He also found that tweets that had the words “via,” “@,” “RT,” “Please,” and “Check” had the highest click-through rates, while those with the words “@addthis,” “marketing,” and “get glue” had lower CTR’s. Therefore, if you want higher click-through rates make sure you use the right words that increase click-through rates and avoid using the ones that don’t.

12. Tag others in your Tweets with “@username”

Tag others in your tweets, as the above tip shows that using the word “@” can increase your CTR and the best way to use “@” is by tagging someone in your tweet. Whenever you can, make it a point to tag someone in your tweet. This could be the author of the content or just the twitter account of the publisher.

Tagging others and adding a comment about the post can also help you make connections with people and get more followers as it has been pointed out on this post. This is a great way to show the thoughtfulness of your Tweet and make others curious about it.

13. Place the links early on in your Tweets

Zarrella also found that tweets in which the links appeared one quarter through the tweets had a higher click-through rate. Therefore, place your links earlier on in the tweet, instead of placing it at the end of the message as it’s usually done.

14. Tweet differently on weekends

The study also shows that tweets made on weekends i.e. Fridays, Saturdays, and Sundays had higher CTRs than those posted on the weekdays. The difference here however is that the frequency needs to be much lower as social streams are a lot slower too.

What I found to work great is to drop Tweeting frequency to only 2-3 tweets on weekends. It goes in line with Dan Zarrella’s research and doesn’t overwhelm your followers on a slower day of social news.

15. Check and analyze the results of your clicks

These are just some tips on how to increase your click-through rate. This can vary from person to person. It all depends upon your audience. You might have a different day, time, etc. on which you have a higher click-through rate. The best thing to do is check your results.

There are many great services like Buffer, SocialBro, or Tweriod that can help you do that. Your results will help you learn the best time to tweet at, in order to increase your click-through rate and make sure you reach your audience.

Here is a set of results from the Buffer analytics dashboard. It shows you which types of posts are performing better very easily:

Over to you

Have you got some tips to increase CTR? Would you like to share them with us? Please leave your tips in the comments below.

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