Is Snapchat Right For Your Business?

One of the biggest trends in social media right now is Snapchat. Everyone is talking about it. A lot of people are using it. You may even have an account or be using it for personal use. But how do you know if Snapchat is right for your business?

Well, in this blog post, I’ve got you covered! I’ve scoured my sources for the best details and information to both help you determine if Snapchat is right for you and also how to use it effectively if you decide to use it for your business.

Now, I should add a disclaimer her that I am NOT an active Snapchat user. I don’t even have a Snapchat account. And that’s for a variety of reasons. I may get an account in the future. I don’t know. But, I do know how social media works and I know how to find the best info to get you on the right path. So, here are links, information, and details to help you decide for yourself.

Now, of course, a lot of other people are using Snapchat. While the platform’s founder says he isn’t counting the number of monthly active users, he’s counting daily active users and puts that number at 100 million – a day! And he claims 65% of those users are posting photos or videos to their accounts. Those users are posting an average of 9000 posts per second!! That is a lot of content, and a lot of engagement.

So, who are all these people using Snapchat? Studies have shown that 73% of millennials (those aged 18-34) are using this platform. Yes, the demographic is heavily canted towards those 25 and younger. But, of course, as popularity grows, so do the demographics. You can expect to see a shift to more “adults” using the platform in the coming months and years.

One of the biggest distinguishing features about Snapchat is that the content is designed to self-destruct. Whether after viewing or after a certain time period, the post will no longer be available to view. Of course, the marketer in you is probably wondering how on Earth this is a viable marketing tool since we want all our content to last forever  But we’ll get to that in just a minute…

As Snapchat has advanced, however (and recently released version 2.0), the disappearing content is no longer the big deal that distinguishes it from all other platforms. Instead, it’s becoming a platform that allows for all types of communication – from messages of any length, to audio, to video, to photos, to live chat, and more.

If you’re ready to jump on the Snapchat bandwagon, here is what you need to know to get started.

Setting Up Your Snapchat Account

If you are new to Snapchat and want to set up an account and get started, you can check out Snapchat’s own site for the best starting point. Choose the topic of choice from the left side menu to walk you through everything from setting up a new account to the intricacies of the platform.

In all my research, I found some really good articles that help give you insights into how to use the platform. I recommend you check these out if you’re new to Snapchat or want to figure out more about the platform:

• Snapchat 101: what it is and how to use it
• How to Use Snapchat on iPhone and Android
• Snapchat for Business: A Guide for Marketers

I totally recommend you read those articles. But, for a quick synopsis of some key things to consider about setting up your account, here are my thoughts:

You cannot change your username after you set it. And if you delete your account, your username will not be available again. So make sure you pick the right username! If you’re going to use your account for business, don’t set up Snapchat with your personal name or some other weird username. Think strategically here!

It’s easy to add friends with multiple ways to connect with users. Of course, you’ve probably seen the yellow ghost cutout avatar all over social media. These are each user’s unique snapcode. When you’re in Snapchat, you can quickly scan someone’s snapcode and add them to your contacts – easy peasy! But a recommendation on this – be careful when uploading this snapcode to other platforms as your profile photo. If the platform crops your avatar to a circle (ie. Instagram), then it may (most likely will) cut off part of your snapcode, rendering it useless to you.

That being said, it’s not as easy to grow your audience on Snapchat as it is on other platforms. Due to the nature of the platform and the search functionality, people likely won’t find you unless they know about you. So make sure you capitalize on your existing audiences on other social media platforms, your email list, and other communities and let them know you’re now on Snapchat.

You can have individual snaps (photos or videos) or you can create stories (a series of snaps stitched together). You can add filters or text to your posts for a whole level of personalization you won’t find anywhere else. But this also makes it much more casual.

People on Snapchat are not there to linger. They’re easily bored and need constant activity. Don’t let your photos sit for more than a couple seconds and keep videos (cut off at 10 seconds) to something punchy and active. When stitching stories together, keep it quick and moving purposely.

Because the platform is so “hurried”, there is less of an expectation for perfect photos or well-formatted videos. It’s expected to be raw, real, and authentic. That being said, you still want to put your best foot forward. Try to get the best lighting, make sure your camera lens is clean, pick attractive backgrounds, and think about what else is in the frame. And, keep in mind, Instagram users used to be all about the “real” and now it’s all edited and leaning towards perfection, so chances are Snapchat will get to that point sometime too.

Yes, Snapchat is different from any other platform. Some people find it very difficult to grasp or understand or use conveniently. But, for those who do like it, they love it, and the features and use become natural to them. But because this platform is so different, this will also affect how you use it for business. So, I’ve rounded up my best advice for using this platform for your business.

Using Snapchat for Business

Now that you know what the platform is about, and how it works, the question is, how can you use it for your business? And should you?

Of course, you know I’m not about to tell you here and now if you should or shouldn’t use it. That’s not something I can determine without working with you directly. But here is some guidance…

Your audience may (or may not) be on Snapchat. The platform is growing and depending on your target audience, they may already be here. If they’re not, they may be soon. Much like we’ve seen with the growth on Instagram, just because they aren’t here now, doesn’t mean they won’t be in a few months or year. And getting in now, establishing a presence, and getting comfortable with the platform will make it much easier when your audience does get more active on this platform. There’s no time like the present!

And, because the platform is new and marketers haven’t “figured it out” yet (ie. how to game it to splash their message all over the place), if you can get on there, and use it appropriately to build your community, you will have a serious leg up on your competition.

Yes, at some point, we can all assume that this platform will go the way of every other platform, and introduce broadly accessible ad placement and revenue generating tactics (right now, the minimum ad budget on the platform is $100,000). So, having the audience and presence in place now will provide you with advantages when that time comes.

Of course, it’s hard for me to say you “have” to be here, even if your target audience is millennials. I don’t say you “have” to be anywhere (except maybe Facebook, but that’s another conversation). But if your target audience is active on Snapchat, it might be worth investigating.

Because of the unique engagement on this platform and the variety of communication methods, this can be a hard platform to navigate as a business. It’s not marketing as you are accustomed to and it’s unlike anything you will experience on other platforms. So you’ll have to think differently – and think about community building, not marketing.

You need to consider the atmosphere on Snapchat. People are having FUN. Goofing around, doing silly faces, making fun of themselves (have you seen some of these filters?!). So going on there all stiff, uber professional, or depressing or serious, is NOT going to connect with this audience. Take into account the platform and the best messages you can share in this context.

You also need to be prepared for engagement. Yes, people will respond and chat with you after you post. So be ready for them! Anticipate responses, questions, and reactions. And be available! Do NOT post and disappear.

Of course, as I always preach, you need a strategy! Do not go jumping on Snapchat, uploading a bunch of content, and wonder what might happen. No. Take the time to research the platform. Then determine how you will use it. How will it enhance your business? How often will you post? What will you post? Why are you posting? What are your expectations? All that good stuff and more needs to be determined BEFORE you start throwing stuff out there.

You should consider adding branded elements to your content. Think about color schemes, product placement, keywords in your videos, and other ways to make your brand stand out. Build all of this into your strategy so that there is cohesion no matter what you post.

Speaking of what to post, here are some ways you can use Snapchat in your business:

• Answer frequently asked questions
• Ask questions of your audience
• Offer a regular series to answer popular questions or address a current issue
• Go behind-the-scenes of your business
• Share insights into a live event
• Create tutorials or tips
• Share how-to content
• Build anticipation for a new product or launch
• Showcase your employees and/or their personalities
• Share your thoughts and feedback on any topic related to your business
• Host a contest
• Exclusive discounts or promotions
• Flash sales

You can (and should) branch into offering discounts or promotions, but understand that this platform isn’t all that easy to use this tactic. Whether requiring your audience to take a screenshot or remembering a code, you can get them to interact with a promotion but it requires more work on their end. So make the campaign worth it to see best results.

Think about your call-to-action. Like anywhere else, giving people a clear, direct message on what you want them to do is paramount to building the success of your business through Snapchat.

There aren’t any great metrics for you to measure the “success” of your campaigns or activity. You can see how many people viewed your stories, and how many took a screenshot, so you have those basic metrics. You can also measure the fall off rates in your stories (from one snap to the next) so you can see what’s working and/or where you’re losing people. This can help you to create better content and stories in the future, improving your interactions with your audience.

But you can’t see how many are following you, or compare following counts and vanity metrics like we see on every other platform. Is this good or bad? You can decide! But when you aren’t focusing on the vanity metric of followers, you can focus on creating the best content for your brand.

 As you can see, there is a lot to understand and a lot to adapt to if you plan to use Snapchat. Can it work? Sure! Plenty of businesses are using it successfully. But you will need to establish what “success” looks like to your business and have a healthy understanding of how you want to build your community through this platform. Explaining this concept to board members, owners, or clients may not be the easiest thing. Give it time and build it at a pace that works for everyone.

Are you using Snapchat? How are you measuring success and do you feel it’s working for your business? Join in the conversation in the comments below!

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Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]

Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it's clear the app is here to stay -- and yet, many marketers are still struggling with the concept of actually using it for their businesses. (In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.)

But a huge part of Snapchat's appeal is the creativity it allows users to express, and the fact that the content disappears within ten seconds. That creativity and sense of urgency are things marketers can tap into on a low budget, and get a lot of reach.

So what exactly is Snapchat, how does it work, and how are brands using it for business? How can you integrate the app into your social media strategy? And how can you build a solid Snapchat following from scratch? Check out the infographic below from SurePayroll and Ghergich & Co. for the answers to these questions and more. (And read this blog post to learn more about using Snapchat for marketing.)

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8 Social Media Hacks That Are Sure To Up Your Marketing Game

If you’re in the marketing business, you’ve probably heard the words “social media

marketing” so many times that the words have lost their meaning. But the truth is, 

if you’re failing to implement smart marketing strategies on social media platforms, 

you’re way behind your competitors.

 Platforms like Twitter, Instagram, SnapChat and Facebook are proven ways to not only 

get the message out about businesses you’re marketing, but more importantly, to 

engage with customers by getting them excited and interested.

So, how can you craft unique, effective social media campaigns? We’ve come up with 

8 hacks that will help up your social media marketing game:

1. Tweet at Night: The Digital marketing firm TrackMaven analyzed nearly 2 million tweets and found that the best time to tweet is between 10-11PM Eastern Standard Time. Tweeting later at night will increase your chance for increased engagement, especially retweets
2. Put On Facebook Contests: Ask people on Facebook who’ve “liked” your businesses page to send in pictures and videos of themselves with the product you’re marketing. You can give away money, gift cards or products to the fans with the most creative and enthusiastic responses. This type of marketing is cheap, and highly effective because it’s great at getting your customer base interested and excited.
3. Use Instagram Hashtags To Promote Customer Engagement: Even if the company you’re working for is “boring”, you can and should get creative with your Instagram pictures and post at least a few times a day. Create a unique hashtag for the business or product your promoting. “Like” your followers posts, encourage them to take pictures with the unique hashtag you’ve created, and re-post your follower’s pictures. It’s good social media marketing strategy to make customers feel heard, understood and excited. Even if you’re marketing something as boring as socks, you can use platforms like Instagram to post pictures that don’t have anything to do with your product. You can post topical pictures, memes or something for the holidays. The idea here is to project a friendly, human image of the company you’re marketing.
4. Offer Rewards and Coupons Through Snapchat: Snapchat, if you’re not familiar, is a platform where users can share and send photos that disappear forever after a few seconds. According to Omnicore, Snapchat’s user base is largely young (71% of users are under 34) and female (70% are female). Offer coupons and rewards geared toward the younger female demographic of your client base. You could post pictures that say, “USE THE CODE WORDS “SOCK HOP” FOR 20% OFF YOUR NEXT ONLINE PURCHASE TODAY!” The picture will get deleted in 10 seconds, so you don’t have to worry about expiration dates.
5. Don’t Put Off Engaging With Customers On Twitter: According to Convince and Convert, “In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support.” Customers now expect to be able to use platforms like Twitter to voice complaints, learn about products and talk about their experiences directly with companies. You have the chance here to help shape the image of your company, earn new business and retain customers at the same time. Don’t spend too much time away from Twitter if you want to keep up with your customers.
6. Facebook “Likes” and “Shares” Can Tell You Valuable Information About Your Customers: Facebook “likes” and “shares” have the power to tell you quite a bit about who your client base is, and what they want. According to the marketing firm BuzzSumo, “A study published by the National Academy of Sciences found that by analyzing the “likes” of 86,000 volunteers they could predict the characteristics of the person with incredible accuracy. They could predict whether someone was white or African American with 95% accuracy, male or female with 93% accuracy and a gay male with 88% accuracy. They found they could also predict a person’s political leaning, Democrat or Republican, with 85% accuracy.” Taking the time to find out who is vibing with your Facebook posts will help you know who your client base is. It’s important to know who is engaging with you on Facebook so you can tailor your marketing towards a specific demographic.
7. Encourage Your Social Media Followers To Post Video Testimonials: Video testimonials are a great way to get your social media base excited and interested. Reward customers who send in video testimonials with free or discounted products, gift cards or cash. Customers already know that you’re trying to sell them something, so they’ll relate much more when a person like them enthusiastically talks about your product or service. Testimonials are also great, because it’s a forum where regular people are able to interact with your product or service in a unique way. You can post these video testimonials on Facebook, Twitter and Instagram.
8. Write Longer Blogs: According to HubSpot, “If a blog post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.” Take the time to write long, well-constructed blogs and you’ll be rewarded with increased customer engagement.

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Brands drive engagement in Snapchat, Pinterest, and Instagram

Snapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums.

Many brands of varying sizes use these social platforms to engage audiences, drive sales, and boost brand awareness. Read on for examples of brands that have excelled using them as part of their content marketing strategies.

Snapchat: Taco Bell

Snapchat is proof that 10 seconds can go a long way. Many brands seem to struggle coming up with a Snapchat strategy, let alone successfully posting engaging content. Taco Bell isn’t one of them.

Arguably one of the biggest brands to have fully embraced Snapchat, Taco Bell is a brand that clearly understands its audience. The brand puts in a lot of effort to create fun, energetic, and entertaining Snapchat stories without taking itself too seriously.

Whether the snaps announce contests or new menu items, or they capture moments from sponsored events, Taco Bell has it covered. The fast food chain consistently posts quirky, light-hearted, and engaging content. Its Snapchat profile is a perfect example of how time constraints shouldn’t limit creativity.

Pinterest: Sephora

Pinterest could be seen as a broad collection of digital, interactive pin boards, as opposed to a social network. In fact, Pinterest’s very own chief executive (CEO) Ben Silbermann has publicly decreed that his platform is not a social network. But that doesn’t stop pinners from sharing and liking items, commenting, participating in group boards, and more.

These simple but robust features make Pinterest much more than just a series of pin boards, as users are doing more than saving items for later. They want to be inspired and entertained, just like with any other piece of content on a social network. Sephora is an excellent example of a brand that has been able to fully utilize Pinterest as both a visual network and social platform.

This is but a snapshot of how Sephora has been able to use Pinterest. The retailer posts sales promotions, makeup tutorials, and featured items, among other content.

Julie Bornstein, Sephora’s Chief Marketing Officer, has attested to Pinterest’s utility as an essential part of the brand’s marketing mix. Pinterest has actually used Sephora as one of its own case studies and quoted Bornstein, who said, “Pinterest is the perfect venue to visually share shoppable new products, how-tos, and cool images. It’s a place to get inspired by beauty.”

Instagram: Ben & Jerry’s

Instagram is one of the earliest image-centric social networks. It was a big hit with photo junkies as a way for them to share beautiful images with their friends.

Facebook acquired it back in 2012 and didn’t hesitate to roll out sponsored posts on its news feed a year later. Ben & Jerry’s was one of the first brands to execute an Instagram campaign.

Adweek wrote up the results of this initiative, which Ben & Jerry’s deemed a success as the brand reached almost 10 million users who had a 33-point increase in ad recall.

As an added bonus, the campaign boosted awareness of the new ice cream flavor Scotchy Scotch Scotch by a 17 percent. Not bad for a series of beautifully crafted imagery.

It is clear in looking at these 3 visual social sites that engaging visual content is a critical piece of the puzzle for any brand looking to embrace digital marketing in 2016. In my next ClickZinstallment, I will review other content marketing trends for 2016 and how marketers can take advantage of them to drive up engagement and conversion.

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Getting it right with social when everything we know is wrong

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?

There was a time in history where the prevailing wisdom of scholars was that the Earth was flat; the brightest minds of their time were certain that reaching the end of the world meant reaching a cliff, rather than an unending continuation. When reflecting on the early history of social media and the views of the visionary class, you might be forgiven for thinking their opinions represented unwavering fact.

Consider just the following views, starting with sheer viability (especially in the wake of MySpace’s demise):

• Facebook remaining relevant as audiences grow older? A fad that will age poorly.
• Facebook scaling an audience? Impossible.  
• Pinterest? Mom’s play site. 
• SnapChat? Your kids' sexting app.
• Of course earned media will always reign supreme!

The early wisdom of the social space was one of distance – it was not a place for brands and digital marketers. It wasn’t until brands noticed the ongoing dialog that the industry began to rethink this. Social platforms presented a new opportunity to connect directly with audiences, and, in a quick 180, brands began talking to people as if they were long-lost friends and family.

But the desire to make social the new source for customer service has also created as many problems as it has solved. Brands struggled to find balance between buying exposure and favor with earning trust and inclusion at every turn – that is, until the 2013 Super Bowl.

Everyone knows the story of the blackout during the game and how Oreo's real-time response via its "Dunk in the Dark" tweet changed everything we thought about social. With reported figures suggesting more than 500 million earned media impressions, this was a historic moment for the industry and a huge moment for brands.

Power out? No problem. pic.twitter.com/dnQ7pOgC

— Oreo Cookie (@Oreo) February 4, 2013

Now brands had a new purpose – to find its own Oreo moment. Many have tried, yet few have succeeded - actually, most have looked laughably bad. But striving for Oreo greatness created a reason for brands to be on social, with smart, hip, culturally relevant content as the ideal target to hit.

Living in Missouri, the utilization of social media has created a very different experience over the past 18 months. I live less than 15 minutes from #Ferguson, so the social rise of #BlackLivesMatter and the efforts of ConcernedStudent1950 (@CS_1950) from University of Missouri are very close to home. They've all played out for the world to see, and this is largely because of social media.

For years, Twitter's conversation on the Arab Spring felt distant - as things happening across the globe and beyond our daily lives tend to do - but the events of August 2015 changed everyone’s personal perspective. Complex issues were truncated to 140 characters and dangerously debated in Facebook posts. Suddenly, for better or worse, social media was driving the story.

Once again, this abrupt shift social’s functional objective calls everything we thought we knew about these communication platforms into question. And, if everything we once believed to be true about social media has been proven wrong, perhaps the target for brands is more complicated than fulfilling the role of that quick-witted guy in the corner with topical joke and wink.

When I began this column, I was actually on a plane - the date: November 13, 2015. Taking a break from emails, I fired up Hootsuite only to discover that the world had been rocked by the news from Paris. In the aftermath, brands have respectfully shown support and compassion for the lives lost, acknowledging the larger tragedy. These responses represent progress and show early steps toward becoming social brands of the world.

To all our friends in Paris, you’re in our hearts and our thoughts. -TH ❤️🇫🇷 #PrayforParis pic.twitter.com/7elzJMsHYN

— Tommy Hilfiger (@TommyHilfiger) November 14, 2015

If you're in Paris in need of emergency accommodation, our hosts have opened their doors https://t.co/E3TUbqD8m2

— Airbnb (@Airbnb) November 14, 2015

So, did we have the role of brands on social all wrong? Now the answer seems obvious.

As brands seek to play a role in people’s lives, they cannot simply be there to add a funny quip or a solution to a simple problem. Just as scholars realized the world was not flat, this realization opens up a host of “Now what?” moments, posing a plethora of new questions: How can we do that? Who do we empower to do that on our behalf? And, to twist a famed Facebook mantra, are we ready to "fail fast" when the stakes are higher than ever before?

If the social media world is round, fully-formed, and connected, then brands have an opportunity to be both citizens and partners on the voyage ahead, thus creating a better place for all.

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Instagram vs. Snapchat – Which Is Better For Marketing Your Business?

Let’s start by saying that both are great photo-sharing applications in their own regard, and IF you want to market your product or service through the visual platform, both will perfectly serve your marketing desires.

And as Kurt Wagner notes that, Snapchat was Facebook’s first choice before Instagram.

BUT…

Having said that, it must be noted that there are still feature-focused differences between the two apps.

Listed below are the most crucial differences in the features of the two popular photo-sharing software.

1. Taking a photo or a video

The capture button, along with the rest of the interface, is pretty much same in both the apps.

Instagram’s primary difference is that you can upload a photo or a video directly from your computer or phone. Thus making it a bit more flexible

In Snapchat, you have to use the app to capture the photo or the video you want to share. Making it slightly less flexible.

Because we are like flexible options, Instagram is the clear winner in round 1

2. Editing filters

This is an Instagram-only feature only. After taking the photo or the video, you can edit the lighting or the coloring, or change the saturation or sharpness of the piece before sharing it.

This is a great way to enhance your product shots or add a style to your brand.

This is not possible in case of Snapchat, making Snapchat the round 2 winner

3. Setting a timer

This is another Snapchat-only feature. You can set a particular time window for which the photo will be available for the selected viewer. You can set the timer from 1 second to 10 seconds.

Is this a useful feature?

If you are running an instant feedback survey before a product launch and you want an instant response (no thought) to what the person feels about a colour of product or product packaging etc this timer is an awesome feature!

If you want anyone to view the photo or video unlimited times, you can submit the same in the Snapchat Story.

Clearly Snapchat dominates round 3!

4. Adding text

Yes, you can add text in both the apps.

In Instagram, you can add it below the image or video.

Whilst over in the red corner, on Snapchat, you can type the text directly on the picture if you want to.

So, the difference is in the positioning of the text. And with any marketing, being able to position text and graphics is must. Once again making Snapchat a round 4 winner!

5. Sending an image or a video

Previously, it was only a Snapchat feature

But with the introduction of the Instagram Direct, you can now do the same in Instagram as well.

However, in Instagram, you can send only to 15 people at most, while there is no such limit in Snapchat.

Also, while the image or video still stays in Instagram, it gets deleted automatically in Snapchat once the receiver views it.

Deleting content? Hmmm, we like our marketing material to continue to exist and excit our audience, so this round definitely goes to Instagram!

6. Liking or Commenting on a picture or a video

This is where Instagram scores a full point over Snapchat, and acts a bit like Facebook. Funny really, since Facebook own Instagram, hey!

You can like or comment on a picture or a video shared with you or appearing on your feeds stream on Instagram.

Unfortunately, you cannot create such conversation threads on Snapchat, and social media is all about interacting with your customers and soon-to-be customers. So Instagram is the clear round 6 winner!

7. Content Streaming

This is pretty much the same in both the apps.

On Instagram, you will get a constant feed of images and videos.

While in Snapchat, you will get a New Story notification every time a new item is posted.

Both apps display a good visual marketing thread so this one’s a tie.

8. Presence of advertisements

Well, Instagram, being a Facebook property, will follow the same path as Facebook does.

So, you will always get Sponsored content now and then in between the streamed feeds.

But this is not so in Snapchat.

Since we are evaluating these social platforms from a marketing perspective the sponsored content give sus the extra exposure we need and thus gives Instagram the edge and heads of into the lead as the winner of round 8.

9. Saving or download photos or videos

On Snapchat, you have to download the picture or video, but in Instagram, it automatically gets saved to your gallery.

In addition to that, you can share the piece via email or URL on a website.

Having multiple sharing options is always a plus for any type of marketing and clearly has the edge when it comes to reaching out to your customers. Instagram races on and grabs another round.

10. Audience

Instagram’s audience demographic is a bit “middle-of-the-road”, but Snapchat on the other hand, is very popular with the 18-24 bracket.

In fact, Snapchat is the dominant social media app for the 18-24 demographic. So, if you want to reach out to the younger side of your market, Snapchat is the way to go.

Nobody likes a middle-of-the-road marketing campaign – let’s see some opinion and dedicated and on-target messages. This specific niche targeting on Snapchat makes it the round 10 winner.

There you go!

Instagram is the winner, but only by 1 point – it was a close battle!

To conclude, as Justin Diaz says, if you like to take pictures that are forever, Instagram is your best option. And if you want to share crazy instant snapshots for the moment and  don’t care for the future, Snapchat is the way to go.

Choose the one that best serves your business purpose…

I hope this was useful for you. If it was, share it with your friends because they’ll likely find it useful too!

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