How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps)

Think back to your last purchase. Why did you make it? We are drawn to complete a purchase when either the product, its price, or another element in the shopping experience successfully triggers an emotion suitable for that purchase.

We don’t make purchases just because we “like” something. The emotion is much stronger than simply liking something. In a study regarding the effect of emotion in eCommerce purchases, researches found that websites with a stronger emotional impact produced a greater intent to buy! Today we’ll get into how you can do the same for your eCommerce business.

Proven Example

The team at conversioner was able to increase the number of paying users for one of Asia’s biggest online dating sites by 340% with the use of emotional targeting. How did they achieve such optimal results?

The dating site got a new landing page that triggered a more relevant emotion: simplicity. In that specific case, a design that demonstrated the wide variety of people that could be met through the service made visitors feel wanted (see below).

Image via Conversioner

As you’ll see in this post, the smiling faces (more than one type of person), combined with a very short catch-phrase is all that’s needed to increase conversion rates. That’s a dating site, but the same tactics work for eCommerce conversion rates too.

How to Use Emotion to Increase Conversion Rates

Emotion: a conscious mental reaction (as anger or fear) subjectively experienced as strong feeling usually directed toward a specific object and typically accompanied by physiological and behavioral changes in the body (Merriam-Webster Dictionary).

Step 1: Who’s the Customer? Define the Buyer Persona

We won’t get into the technical details of finding your customer persona in this post. Just as multitasking is not a great idea, covering two very different, although connected topics, in the same post is also not a great idea.

However, to make sure this post helps you use emotion to captivate your shoppers, we’ve got to cover the basics. The buyer persona should be comprised of four basics factors:

• Demographics – age, gender, location, employment, education, etc.
• Interests – what your target customer is interested in
• Purchasing motivation – why your target customer wants to buy from you and what they hope to accomplish
• Purchasing deterrents – things that will hold your customer back from purchasing from you

The goal is to discover exactly what type of person your ideal customer is. The more you know about who you are trying to sell to, the more efficient your business will be, and the easier it’ll be for your to trigger the right emotion. Who is your ideal customer?

Step 2: Picking an Emotion to Trigger

What do you want to trigger? Is it a sense of trust? Maybe you want to trigger necessity? For each business, the answer can and will vary. One common trait found across the board to be true for businesses: positive emotion toward a brand has a deeper influence on customer loyalty than other triggerable emotions that are based on the traits of a brand.

Airbnb has more than one buyer persona, however there is one similarity across the board: the need for a cozy, good night’s sleep just like home, triggering trust, warmth, and belonging.

Emotions that work for every site:

• positivity
• belonging
• trust
• jealousy
• fear
• value
• instant gratification

What works for your site might be fear, while for someone else trust is the key emotion. You need to use the buyer persona to understand what makes the customer hit the gas full strength.

For Titika Active, it looks like jealousy or belonging (think of 20 something females) could be the emotion that they’re trying to trigger with the help of the lady on the right and the strong typography. Why jealousy? It’s on the female in the promotion, but not on the the female customer. If she’s jealous, and feels like she is part of the brand, then a purchase is inevitable.

Step 3: Using the Right Text (Copy)

Were all words created equally? Maybe they were created equally, but not all words have the same power or influence – even when they may have nearly identical definitions.

When it comes to the copy that you are using – whether to describe a product or on a new site-wide promotion – less is more. Research from the Nielsen Norman Group shows that visitors read less than 28% of text on the page! The lesson is to keep the text to a minimum, make it easy to skim for speed readers, and use the best words that will be read.

The Right Adjectives

You know that not all words have the same effect and that too many words aren’t being read. The next step is to active the right words that will be read. Instead of using common adjectives that leave your customers debating your product, use adjectives that have a concrete meaning.

For example, perfect vs. great. Great can mean many thousands of different things, whereas perfect has a simplified and stronger meaning: it’s the right fit, and there is no better one.

Remove these adjectives from your vocabulary:

• great
• awesome
• amazing
• cool
• terrific
• unforgettable

trust and instant gratification

What Bed Bath & Beyond Gets Right: it’s clear that I am getting a product that can get the job done better than the rest. There’s no shortage of trust, value, or instant gratification.

power and value

What Atlas Wearables Gets Right: it’s clear that this product will enable me to take my fitness to the next level. A sense of power and value are the first emotions that hit me.

This much is clear: using adjectives that provide a clear picture of what it will be like to use the product are the ones that lead to a noticeable improvement in your conversion rates.

Add these words to your vocabulary:

• perfect
• essential
• empower
• smooth
• clear
• versatile

Step 4: Images and Design

Your design needs to do the same thing as your text: bring to life an emotion that will make the customer complete the purchase. If the goal of your text is positivity, then the design should do the same. If your text is all about value, then the design should be that too.

According to web designer Paul Jarvis, in order to trigger emotion, your design needs to get four things right: visually appealing, enjoyable, memorable, and personal. You need to use those four cornerstones together to jolt the emotion to life.

The following image from Adidas is spot on. Even if the words “I’m not done” were not in the image, we would all still be able to understand that the brand stands for work ethic and competition.

Does this meet all of Jarvis’ basic points? You be the judge.

The sweat, action, and frazzled hair all resonate for their potential buyers that take pride in their work ethic. As a result, the customer is motivated and maybe a little jealous of the women in the picture.

The image is visually appealing, enjoyable (for their buyer persona), memorable (even more with the added text), and personal. The next step is completing the purchase.

jealousy and power

Over the last few years Dove has rebranded itself to be the brand for anyone and everyone – especially within the different types of females.

The first thing you see on their site is the following image. This design is as basic as it gets, yet it is still able to generate emotion within the customer. In this specific case, Dove is able to elicit a feeling of belonging for every customer that lands on their page.

Visually appealing, enjoyable, memorable, and personal: belonging and trust

Below is a Coupon Pop being used on the eCommerce site PYTHair. The design hits the nail on the head. Without paying any attention to the tax, the team uses the color blue and an image of a young lady – after using their product – to create a sense of both trust, happiness, and jealousy.

Step 5: Emphasize Benefits and Not Features

Notice that in the above Coupon Pop the brand did not mention their products or add an image of one of their products. They sell an experience that makes their customers happy; beautiful hair.

Now go ahead and visit the most successful eCommerce website you know of – whether it’s a giant brand or a small business. You will notice the same thing. The site, the pictures, and copywriting is all presented in a way that reflects the experience of using the product.

Why? Images and text that reflect the experience of using the product is much more emotionally engaging.

Notice the below image from Asics. For me it stands out because it makes absolutely no mention of any feature. All it does is tell me what I want to know – run more!

image: http://cdn2.business2community.com/wp-content/uploads/2015/12/Asics-Gel_Kayano.jpg.jpg

“More Miles” is the experience

Here JCPenney does not mention one bit of information about the technology or about some flashy feature. They sell people the experience of using the products.

Both Asics and JCPenney pass on mentioning features because although they may be important, generating a strong sense of emotion is much more difficult with a feature, whereas with an experience the customer gets to know the result. Results are what matter to your business, and they are what matter to your customers. Great results means happy people. Happy people spend.

Pro Tip: Typography

The font you use may matter more than you think. Although you might be limited to the type of fonts you can use in your themes, with the Coupon Pop you can use any Google font. This graphic breaks down just a few types of fonts and their psychological meanings in regards to the emotion they encourage.

Putting it All Together

image: http://cdn.business2community.com/wp-content/uploads/2015/12/jiffylube.png.png

Jiffy Lube is not an exciting business, at least not as much as say Nike, Jaguar, Uber, and others. In their own words, “a chain of over 2,000 businesses in North America offering oil changes and other automotive services”.

With this homepage design however, they have become exciting to their visitors. How much text? Only six words. Not only is the quantity perfect, but so is the quality of the words used, such as “worry behind” and then “clear driving ahead”.

The image completes the text, by using what appears to be a happy couple, using an old-school car. In addition, whether you noticed or not, the mirror reflects the man’s smile, while the passenger waives her hands in the air. These actions serve as proof to the text.

Emotion Clouds the Mind

Emotion is what take the customer from step A (wanting the product) to step B (buying the product). The goal for your eCommerce business is to improve your conversion rates. At the end of the day, that goal is one factor (high vs. low conversion rates) that plays a major role in whether you turn into a relevant, growing brand or not. The means to achieving this goal is by triggering the right emotion.

Once you are able to trigger the right emotion, all the rest of the pieces fall into place.

Your Homework

What is the buyer persona of your site → What emotions will make completing the purchase an urgent process? → How can you bring that emotion to life in as few words as possible? → How will you describe the experience your product offers? → How will you bring the emotion to life with images and overall design (including fonts)? → Constantly run A/B testing until you have found the winning emotion.

Good luck! If you’ve got any questions or comments, we’d love for you to say something in the comment section below.

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5 Ways Preparing Now Will Explode Your Online Presence in 2016

“Success depends upon previous preparation, and without such preparation there is sure to be failure.”

I am sure that, like me, you do not want to fail in 2016!
I am confident that, like me, you are willing to work hard, work smart and grow your business in 2016!

Please, tell me I am right on the money.

I am not sure however, how driven you and everyone else is!

Drive is what will keep you moving forward.
Drive will help you do one task at a time, even is the overall project seems too impossible, too difficult or too momentous.
Drive urges you to keep going when you feel defeated, tired, or confused.

How Do You Set Yourself Up for Success?

If you fail to plan, you plan to fail.

I am sure you’ve heard that expression before.
In life and in business, not planning sets you up for failure; for unexpected events which can make you or break you!

And no, you can not possibly plan for every possible outcome.

But yes, you can plan for a lot of different scenarios.

Business Success in 2016 Starts with Planning in 2015!

Hello!

This should not be news to you.

Every year, in the last quarter, you should be planning for the next year, building upon what has worked for you in the previous year, and what has not!

This includes you reviewing your budget, your income, your sales figures, your marketing plan and yes, your online marketing should be included in that!

Do You Want to Explode Your Online Presence in 2016?

I bet you do!

Don’t wait until January 1, 2016 comes around.

You can set yourself up for success by preparing now!

Interested yet?

Here Are 5 Ways Preparing Now Will Explode Your Online Presence in 2016!

1. Reconnect with everyone who touched and helped your business in 2015!

Make a list of names first.(think clients, prospects, collaborators, peers, colleagues, freelancers, referral networkers, local business owners, online connections, interview guests, author whose book you read, Facebook Page fans, Twitter connections, etc)

Then do any of the following:

• Send a ‘thank you’ tweet.
• Send a holiday message.
• Send a holiday card.
• Send a holiday gift.

Or do something more original like:

• Record a special video message.
• Create a personalized card.
• Create a personalized gift.

Look, I am sure you can come up with an even more creative way to thank someone for making a difference in your business. It doesn’t really matter how you do it, just that you do do it!

2. Request testimonials from your current clients.

December is a great month as people are generous and in the giving spirit already!
Ask for a LinkedIn recommendation and/or a written statement of praise which you can add to your website.

3. Create a social media strategic plan for 2016 by looking back on 2015 as to what worked and what didn’t.

Your plan should include:
~ 2015 social media audit
~ competitors analysis
~ 2015 social media profile data
~ new goals to attain
~ content strategy

4. Create a content calendar for 2016.

Your calendar should indicate when you need to create, edit, refine and send/post the following:
~ email newsletters
~ blog articles
~ guest blog articles
~ podcast recordings
~ holiday marketing campaigns
~ Blab shows
~ Periscopes
~ Specific platform posts

Don’t forget to block off your vacations and day off now, so you can plan your for content with plenty of lead time!

5. Refresh all of your social media profiles, with a new (current) picture and updated keywords so you are really ready in 2016 !

This includes refreshing your
~ LinkedIn
~ Instagram
~ Facebook (personal and page)
~ Pinterest
~ YouTube
~ Twitter accounts
and more!

Ready? Set? Go!

What are you waiting for?

I hope you will take the time to get ready for the new year.

Because…

Spectacular achievement is always preceded by unspectacular preparation.

May the spirit of the holiday season fill you with joy!

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The Do’s and Don’ts of Social Media Marketing

Social media loves creativity, and anyone who plans and implements a marketing campaign for these platforms must understand this. Great content and media must be engaging, compelling, and, yes, creative. If you want to get solid results from your social media marketing, here are some key Do’s and Don’ts.

The Do’s

1. Focus on Quality not Quantity

Posting on social media should be regular and relatively often. However, given a choice between quality and quantity, always go for quality. You will lose followers if your stuff is dull and boring and has nothing new to excite and engage them. Part of quality is promoting the personality of the business, the owner, and the team. About 80% of the content on social media should build relationships and brand awareness. The other 20% should be directly promotional, offering discounts, free trials, promo codes, even announcing a new product or service.

2. Build a Community on Each Platform

Your ultimate goal is to build a loyal group of people who are eager to promote your brand by sharing your post. The larger your community, the wider your exposure. And you can continue to cultivate the most loyal and influential members of your community by offering them exclusive discounts that they can share with a few friends. When you keep building your online community, you increase traffic. Increased traffic means increased conversions/sales.  Win-win.

3. Make Use of the Newer Tools for Interactive User Experiences

O.K., your creative designers. Get online and view some of the new interactive tools for engaging your audience in videos and infographics; use surveys, polls, and quizzes. Give your audience an experience not just information. Check out Qzzr, PiktoChart, Canva, PlaceIt – they are free and super easy to use.

4. Add images to Twitter Posts

Now that Twitter is allowing images, take advantage of their use by adding some visuals to your teasers for your blogposts, discounts, etc. Recent research shows that this can increase re-tweets by as much as 150%.

5. Determine Your Level of Understanding

How much do you really know about social media marketing? If you know how to tweet or share something on Facebook but don’t have specific experience with the marketing aspect of social media, you will need to do a lot of reading or alternatively take take quick and effective online training course. There are self-paced online training programs, and if you are a quick learner you should be up and running in no time. Remember, that all the creativity in the world is worth nothing if you don’t know how to use it correctly.

6. Test Headlines and Images

A/B testing is nothing new. One way to implement this in your marketing campaign is to experiment with two different headlines and/or images on the same blog post. Determine which draws more traffic and place that one on Facebook and Twitter. Doing this will also help you determine the types of headlines and images that will draw better traffic in the future.

7. Post When Your Content is Likely To Be Seen

Knowing when to post should boost your engagement rates as your content gets in front the most eyeballs out there. Posting on Facebook is best on Thursdays and Fridays, especially between noon and 1 p.m. The broader time frame for any day is between 9 a.m. and 7 p.m. Tweets are best posted between 12-1 p.m. and 5-6p.m. of the followers’ time zone. Obviously, if followers are in multiple time zones, re-tweets should occur for those zones as well. B2B tweets do best on weekdays and B2C tweets do better on weekends. For LinkedIn, Tuesday between 10-11 a.m. is best, and avoiding Mondays and Fridays is smart.

The Don’ts

And now to the bads. Here’s a short list of huge no-nos when it comes to executing a winning social media marketing strategy.

1. Don’t Post Just to Post

If you don’t have a great topic idea, or cannot come up with a creative angle, try these online tools and apps to stimulate your thinking. But if nothing comes to you, just don’t post anything because you have to.

2. Don’t Engage in Like-Baiting

If you are unfamiliar with this term, it refers to those who craft killer headlines followed by very poor content and low-quality images. You may get a few “likes” but overall, your follower will begin to see this as spam and will un-follow pretty quickly.

3. Don’t Buy Like and Followers.

This is risky business indeed. You can buy them but you cannot control what they say, and they really don’t care either. This can be damaging to your reputation and performance metrics.

4. Don’t Ignore Comments of Followers

Try to respond to them quickly. Offering short consultation and customer support (not only to your customers) makes you and your brand look more human, helpful and increase the trust levels with your potential clients.

5. Don’t Deceive or Exaggerate

Witchery, a clothing company wanted to promote its new line of men’s clothing. It produced a YouTube video of a girl holding up a men’s jacket, imploring the audience to help her find the man whose jacket it was, because she obviously had an interest in him. The video went viral. When viewers discovered that it was just a promotion, they were angry. Witchery reputation was seriously injured. Lesson learned, right?

6. Don’t Ignore Your Online Reputation

You need to stay abreast of what others are saying about you on social media, so that you can quickly respond to complaints and issues. They will not always show up on your page or feed. “Cotton-On’s,” a company that makes infants’ clothing, was unaware that there was a bit of an uproar on social media about some of the sayings it had imprinted its clothing. By the time it became a TV news item, the damage was done. All the company could do was pull the offensive items and apologize. It was almost too late.

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9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides.

Content is vitally important in e-commerce and more and more retailers are building a serious content strategy around their sites. 

In this article, I'll look at examples from sites using content effectively for a number of reasons. 

The use of content by online retailers has a number of potential benefits: 

• Branding. Good content can build awareness of a brand.
   
• SEO. Quality content can give retailers the edge over competitors.
   
• Sales. Well written and persuasive product page copy can convert visitors into customers.
   
• To help customers choose. Content such as Buyer's Guides leads shoppers through the product selection process and also helps with SEO.
   
• User content. This can be used as a form of social proof. 

The following examples showcase these benefits:

1. Bonobos

Bonobos' "Chino Fit Quiz" is a fun way to help customers find the right fit:

2. Home Depot

"Buyer's Guides" and "How-To Guides" are great content for shoppers. 

This one from Home Depot helps visitors to make more informed decisions about ranges, talking customers through the pros and cons of the different types on offer. 

This kind of content has several benefits:

• It helps to keep customers on the site longer during their product research. If they can find the information they need then they don't have to search Google or head to rival sites.
   
• It helps customers to make a decision. This in turn makes it more likely they will buy from your site.
   
• It has major SEO benefits. Done well, a "Buyer's Guide" provides quaility content for customers and the search engines. It also makes your site findable when customers type in product queries. 

3. Blendtec

Yes, this is obvious, but it's a great example of how content can work beautifully for branding. 

The videos have made the brand known around the world and have been viewed more than 265 million times on YouTube. 

These videos are fun, but also have the added benefit of showing how robust the blenders are. 

4. Modcloth

Modcloth's user communities contribute lots of useful content to the site. 

There are reviews on product pages, and a style gallery where customers send photos of themselves wearing the products. 

It's a great use of the community, as these images are shared and help to promote the products more widely. 

In addition, this is valuable social proof that tells potential buyers that this site has lots of satisfied customers. 

5. Patagonia

This site has lots of very detailed and beautifully produced content, which matches the brand's values perfectly. 

Though this isn't content which seeks to sell too hard, it does reference and link to products where it's relevant. 

6. J. Peterman Company

J. Peterman Company's  content really helps to define the brand, and it is pretty entertaining too. 

Unique product page copy is also great from an SEO perspective.

So many retailers lazily reproduce the standard manufacturer product descriptions that sites can stand out by being different. 

7. Chubbies

Chubbies' site, which sells shorts as a kind of lifestyle choice, uses customer content to help promote its products. 

It's a great way for a smaller retailer to promote itself cost-effectively. For the price of a free pair of shorts, the company gets free content and lots of social promotion. 

8. Casper

Casper.com creates content that tells customers about the process behind its products. 

This reinforces the perception of quality, and provides customers with lots of information to help the decide on the right product. 

9. Repair Clinic

Repair Clinic's site sells spare parts for household appliances, and it produces video guides for the majority of its products. 

These video guides work in a number of ways: 

• They tell the customer what to do with the product they're buying, thus ensuring that it works as it should and reduced returns rates.
   
• They promote the brand on social media.
   
• The videos can help with customer acquisition. Users will search for guides on repairing appliances, and these not only help with the how-to, but also where to buy the spare parts they need. 

In summary

These examples of content are produced and used in a variety of ways, but the common factor is that each one not only promotes the brands but also provides help to the customers. 

The brands here have found ways to use content to complement their products and services by explaining the products and features, by allowing their customers to do this work, or simply by providing entertaining and interesting content. 

In each case, the content fits well with the brand values. Practical, in the case of Repair Clinic or Home Depot, or more connected to the consumers' lifestyle, as on Patagonia and Chubbies. 

As with all effective content marketing, strategy is very important.

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How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing.

"User-generated content" (UGC) may have become a clichéd marketing buzzword, but it's still one that resonates enough with consumers to have shifted the nature of content marketing.

According to digital think tank L2, 55 percent of consumers trust UGC over other types of marketing. Coca-Cola for example, attributed a 2.5 percent quarterly sales increase in part to an Instagram gallery centered on the massively popular "Share a Coke" campaign from last summer.

Why is UGC so popular with people? Authenticity, according to Tessa Wegert, communications director at digital agency Ensighten. 

"Brands are producing more content than ever, and consumers are starting to feel overwhelmed," Wegert says. "There's the potential for native ad and brand content blindness, particularly if the content doesn't ring true to the viewer, but UGC can combat that. We all know the power of word of mouth, and there's an element of that with UGC. Consumers are seeing their peers speak favorably of products and services. It's trustworthy and it's visual, and those are powerful things."

The visual nature of UGC makes it particularly popular on Instagram. Hyatt uses location tags to incorporate Instagram photos into its email marketing, while Sigma Beauty, for whom Instagram has become the top source of referral traffic, curates 16,000 user photos each month.

"When I have an army of 16,000 marketers [marketing] for me, it's a far more cost-effective, timely way for me to produce marketing content for my brand," says Matt Langie, chief marketing officer at Curalate, the visual and analytics platform behind #SaksStyle. Also known as "the shoppable selfie," #SaksStyle is a hub made up of pictures users have shared from Facebook, Twitter, Tumblr and Instagram.

"The smart brands are the ones going, ‘We're seeing behavioral changes; how do we connect that with a sale?" Langie says. "What's interesting to me is that this is really becoming a conversion of social, content and commerce where consumers are sharing what they're doing on social and brands are developing more and more authentic imagery. The missing link has been connecting all this to commerce."

The way Wegert and Langie speak of UGC is parallel to the sentiment toward the growing trend of influencer marketing. According to content and influencer marketing firm IZEA, more than half of digital marketers invested in paid social influencer endorsements last year. For example, Michelle Phan, whose beauty tutorials have helped her accrue nearly 8 million followers on YouTube, was recently featured in a Diet Dr Pepper campaign.

For brands, the idea is that regular people see Phan as more relatable than someone like, say, Gisele Bündchen. According to Langie, the same principles apply to UGC.

"[Consumers are] tired of the manufactured image. They want something that's authentic to a consumer who looks just like me: maybe a little heavyset, maybe a little too skinny, maybe not handsome," Langie says. "Everyone has their own shortcomings and at the end of the day, I'm not buying a product because I want to look like Gisele. I'm buying it because it makes me look good."

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Your 2015 Cheat Sheet for Video Marketing

Video is no longer an option. It’s an essential. That’s the message being sent by consumers, reports Animoto in a new infographic. While we’re all accustomed to the grand-scale video productions released by household names like Marriott and Chipotle, many small- to mid-sized businesses are far from holding themselves to the same big-budget standards in video advertising. For now, at least, it simply isn’t feasible.

However, customers are all but demanding that businesses use video in some kind of meaningful way. (You don’t get a free pass just because you can’t produce Hollywood-style content.) Animoto’s new infographic on video marketing provides us with some insights. But first, bring yourself up to speed on the importance of video advertising with these facts…

5 Reasons to Start Video Marketing This Month

• Video is expected to account for 79% of all internet traffic in the next three years.
• Businesses are expected to spend nearly $13 billion on video marketing by 2018.
• 4x as many consumers would rather watch a video about a product than read about it.
• Three out of four consumers believe a video describing a service is important.
• One in four consumers will lose interest in your company if you don’t have a video.

While the story of your video is important, simply showing up and having a video goes a long way with consumers. According to Animoto, “Nearly two thirds of consumers say companies that use video know how to reach their customers.” In other words: you look like you know what you’re doing if you have a video.

How Can You Use Video?

• Email: Consumers are nearly 50% more likely to read a newsletter that contains video links.
• Social Media: 84% say they’ve liked a company video in their Facebook newsfeed. Half have shared one of these videos on their own profile.
• Mobile: Over half of all consumers watch at least one video on their mobile device per week. As we learned earlier this month, “50% of all YouTube views are on mobile devices.” Keep this in mind when creating content.

So, What’s the Best Type of Video Marketing?

• 56% of consumers say customer testimonials are helpful.
• Customers most like to see (1) how a product is made, (2) testimonials, (3) and learn about the company (in that order).
• 80% of consumers are interested in watching a video that explains how a product or service works.

As far as length goes, keep it short. Two-thirds of consumers say they prefer to watch videos that are less than a minute long.

What Video Marketing Tips Do You See As Essential?I’d love to know where your thoughts are on this topic. Currently, my team is working on a redesign of our BuzzPlant website, using full-screen background video to give potential clients a better look at who we are. We’re also working with a lot of clients who are interested in using Periscope and other apps for delivering engaging video. What video trends have you observed in your own space?

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