3 Growth Hacking Tips and Tricks for Your Content Marketing Strategy

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Let’s face it—the world of marketing has changed so extremely in the past few years that it is almost unrecognizable. Thanks to the explosion of the internet and cellphones marketers everywhere are having to make changes—old-school techniques like cold-calling and telemarketing just aren’t cutting it anymore. Today, the internet is king, and online content is how many businesses choose to promote their products or services. However, it’s far too easy to get lost in the mass of content that is posted every minute online—to stay relevant, you’re going to have to get a little creative. That’s where growth hacking comes in.

Growth hacking may sound scary (like it involves breaking into government data bases to get secret growth codes), but in actuality, it’s a fairly straightforward idea. At its most basic, growth hacking means getting creative to find low-cost and inventive substitutes for traditional marketing techniques. This means researching and utilizing unique ways to promote the content you post online, and in extension, your brand. Luckily, growth hacking is a practice made for the online world—there are nearly endless possibilities for ways to market your content that are inexpensive, effective, and that encourage the brand’s growth. That’s the mantra of growth hackers: what can we do to inspire growth?

If you can’t quite answer that question yet, it may be helpful to see how others have found ways to growth hack their content. Here are three examples of successful growth hacking techniques that you can apply to your own online content:

1. SEO or Search Engine Optimization

This technique is huge. This means, essentially, making your webpage/content easy for search engines to find, deem relevant, and include high up on the search results page. This can include adding relevant keywords in crucial parts of your site (like URL’s, mea descriptions and image alt tags). It can also include linking out to esteemed sources on your site, which can help boost your reputation as a credible site to search engine spiders. The process can be complicated (there are many more potential steps, tricks and tips!), but don’t worry, we’re always here to help! Click here to get into contact with our SEO experts.

2. Utilize Social Media

Social media is the growth hacker’s best friend. It’s an easy, quick and free way to promote your content and inspire sharing of it. Not only this, but it is an excellent way to create a persona for your brand, and to engage with both prospective and current customers. The best part is, you can link to your social media just about anywhere on your online content—at the bottom of blog posts, in your sidebar, under your brand’s name, on your “about us” or ‘contact us” page. The easier it is for someone to share your content on social media, the more likely they are to do so!

3. Include CTA or Calls to Action

Sometimes, the best way to get someone to engage with your content is just to ask! If you want to see more growth on your Facebook page, for example, include links on your content for visitors to “like” “comment” on or “share” it. If you want to encourage sharing of the content elsewhere, you can use words like “spread” “help” or “share” to inspire distribution of it on multiple platforms. The more people share, the more people will become aware of your brand, and the more growth you will achieve!

Of course, growth hacking content can seem like a broad idea, and it can be tough to know where to begin. Let us guide the way! Click here for help getting your brand started on growth hacking practices.

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5 Striking Visual Content Marketing Formats That Drive Engagement

Over the past few years, the promotion of visual content online has increased significantly. Human beings are visually-motivated creatures, and they’re more likely to engage with the marketing materials you’re promoting if you appeal to their eyes.

If you’re looking to boost the effectiveness of your digital marketing by promoting visual content, consider using these five striking formats:

3. Infographics
   Infographics are a social media marketer’s dream: they allow the creator to squeeze a lot of information into one place and also entice social shares and engagement from audiences. In fact, 87,000 tweets featuring infographics are shared each week. Infographics help your audience better understand data and concepts that show a need for your product or service—for example, a maker of email marketing software might use an infographic to demonstrate just how prevalent email is, and how often email marketing leads to purchases. Create your own infographics using websites like Canva and Piktochart.
4. Bold CTAs
   Use a highly visual call-to-action (CTA), like our example below, that includes colors and imagery to encourage page visitors to take a specific action. A CTA should not only be obvious but attractive as well—it’s been shown that color increases willingness to read by 80%, and can positively affect motivation.
5. Data Visualizations

• Viewers are more likely to retain information presented visually rather than via plain text alone. That’s because seeing data visually helps us to grasp difficult concepts and identify patterns not obvious when using plain text. Unlike infographics—which present data on a particular theme—data visualizations present objective, standalone information, such as the increase in the number of worldwide internet users in a particular timespan. Use maps, charts, and diagrams to make large amounts of data more palatable to viewers.

3. ScreenshotsDo you have software or an app or website interface that you’d like to promote using content marketing? Helpful screenshots can go a long way in helping you demonstrate how to use them—and if a viewer feels confident about using your product, they’re more likely to buy it. Using screenshots as marketing tools is already considered a best practice in app stores. In fact, one game development company increased their app downloads by six percent after improving their app store screenshots. You can also use them to display your all-so-important glowing customer testimonials.
4. VideoAccording to a report released by Adobe, 51% of marketing professionals worldwide consider video the most effective form of visual marketing. Video allows you to give your brand a voice and sound, and thus make it more relatable to the viewer. Check out our previous blog post for tips on using native video creatively.

Visual content is proven to drive engagement making them a must for digital marketers. If the results of your marketing efforts have been less than stellar this year, try incorporating more visual content, and consider expanding to visual platforms like Instagram, Youtube, and Pinterest.

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Tips on Crafting Evergreen Content

Creating timely blog posts on trending topics is essential in establishing a successful blog, but here are some tips on crafting evergreen content as well in order to send traffic and leads for longer periods of time. 



Seasoned webmasters and Internet marketers are well aware of the importance of publishing high-quality content on their websites. Content attracts visitors and search engines alike, encouraging more traffic and higher search rankings. Today we're going to take a closer look at a specific type of web content known as evergreen content, revealing what it is and why it's beneficial.

The term “evergreen content” is used to describe any web content that's not time-sensitive. Much like evergreen trees retain their leaves throughout the year, evergreen content retains its relevancy 2 days or 2 years from now. An example of an evergreen article for an automotive website would be “5 Ways to Improve Your Car's Gas Mileage.” Because this topic remains relevant, regardless of the date or time, it's considered to be evergreen. This is in stark contrast to news-style articles or blog posts that are focused around a trending or time-sensitive topic. 

Benefits of Publishing Evergreen Content

There are several key advantages to publishing evergreen content, one of which is the fact that people will always be searching for it. If you publish an article about a current event, it may receive some initial traffic before slowly dying off. Evergreen articles, on the other hand, are always in high demand since they are not time-sensitive.

Another benefit of publishing evergreen content is the simple fact that search engines love it. This means you'll have an easier time achieving a top search ranking for an evergreen article as opposed to a time-sensitive article.

Tips on Crafting Evergreen Content:

• Use the Google Adwords Keyword Planner tool to uncover high-traffic, low-competition keywords that are associated with your website's niche.
• Follow the mantra of “quality over quantity.” A single article of exceptional quality is worth more than two or even three articles of mediocre quality.
• Keep an eye on your website's statistics to determine which evergreen articles have the most hits. Using this information, you can replicate the process with similar articles.
• If you're running out of evergreen topics, scan through some of your competitors' websites to see what they are doing. You obviously don't want to copy their work, but you can use it for inspiration.
• Remember, you shouldn't focus all of your efforts on evergreen content. Diversifying your website with both time-sensitive news-style articles and evergreen content will allow you to reach a broader audience.

WordStream Provided the following Tips for common evergreen content formats you might consider in generating lasting content.

• Lists
• Top Tips
• Instructional “How To” Tutorials
• Encyclopedia-esque Entries
• Product Reviews
• Videos

Writing in these formats does not automatically make your piece evergreen, but these structures tend to work well with evergreen writing. Videos are especially effective when you need to illustrate how to do something, like how to frost a cupcake or how to grout a tub. If videos aren’t possible, consider using a series of images (photos or illustrations, diagrams, etc.) to your advantage.

How To Articles:

What you will often find is that evergreen content tends to be in the “how to” column of content formats with sites like:

• about.com
• wikipedia.com
• answers.com
• imdb.com
• ehow.com

...being the top producers of evergreen content across a broad spectrum of topics. This is important, because it tells us that evergreen content typically answers an introductory level question for a specific niche or topic. To help clarify this with examples:

• How do I edit the home page on BigCommerce?
• What should I know before migrating my Ecommerce website to a new platform?
• How do I convert my existing website to mobile friendly responsive design?
• How to identify sources of high quality backlinks?

Summary

If it’s your goal to start writing evergreen content for your blog, then remember these steps; write for your readers, narrow your topic and make sure that your content is comprehensive but not too technical.

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How to Use Infographics in Your Social Media Marketing

Content, content, content. The ever so tedious but necessary element in social media marketing. A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing. Infographics are a great way to compile information and present it in an easy, visually digest-able format to your audience. Infographics can be used to tease content from white papers, reports, survey results – just about anything quantifiable. They are also a great way to tell a story about a brand’s journey, present industry facts, etc. In a nutshell, you can put a lot of useful information that adds value to your network in one post.

Use infographics to:

1. Tease content: To promote content like a report, white paper or video download you could compile facts from your content and create a branded infographic to promote the piece or landing page. Urge followers to download the main piece of to receive more information.
2. Repurpose evergreen content: If you have an old blog post or other evergreen content an infographic may be a good way to breathe new life (and clicks) to it.
3. Industry facts/How-to/Education: Content that adds value is the kind of content that your audience will connect with the most. Present facts or educate your audience on your industry or cause. For example a clothing brand could create an infographic on how to dress for different dress codes. Giving your network a little more insight into the bigger picture could be what turns a follower into a customer. Fun facts are great for infographics too! Part entertainment, part value is a great content combination.
4. Accompanying content: Sometimes creating accompanying content like a checklist is a good way to promote your main piece. Infographics can include a checklist or other activity to support your goal.

I always suggest using a graphic designer for tasks like these. But if you don’t have a budget here are 5 tools to create your own (free) infographics with:

1. Picktochart
2. Visualize.me
3. Canva
4. infogr.am
5. Venngage

Some networks like Instagram can be a little trickier to post infographics to because of their format (long and narrow). The workaround? Section off a part of the infographic to use, or use a part of it to create a network specific post. Here’s how Buffer did it:

A few infographic tips to keep in mind:

• Infographics are usually long and narrow images, but you can play with the size.
• Choose statistics or facts that will be interesting to your audience.
• If you are comparing figures make sure to use (what I am calling) tangible terms. In other words compare stats to things people can relate to and not just another number.
• Think visually! Choose numbers that can be easily represented in images or charts.
• Give references to sources used for facts or statistics (if any) on the bottom of your graphic.
• Have fun! Use fun colors, graphics, and charts. This is a chance for you to show off your brand’s personality.
• Don’t forget to include your brand’s info

And lastly, check out Buffer’s list of the 11 best infographics of 2015 to get some ideas for 2016 flowing in your head.

Can you see yourself or your brand using infographics in your social media marketing?

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9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides.

Content is vitally important in e-commerce and more and more retailers are building a serious content strategy around their sites. 

In this article, I'll look at examples from sites using content effectively for a number of reasons. 

The use of content by online retailers has a number of potential benefits: 

• Branding. Good content can build awareness of a brand.
   
• SEO. Quality content can give retailers the edge over competitors.
   
• Sales. Well written and persuasive product page copy can convert visitors into customers.
   
• To help customers choose. Content such as Buyer's Guides leads shoppers through the product selection process and also helps with SEO.
   
• User content. This can be used as a form of social proof. 

The following examples showcase these benefits:

1. Bonobos

Bonobos' "Chino Fit Quiz" is a fun way to help customers find the right fit:

2. Home Depot

"Buyer's Guides" and "How-To Guides" are great content for shoppers. 

This one from Home Depot helps visitors to make more informed decisions about ranges, talking customers through the pros and cons of the different types on offer. 

This kind of content has several benefits:

• It helps to keep customers on the site longer during their product research. If they can find the information they need then they don't have to search Google or head to rival sites.
   
• It helps customers to make a decision. This in turn makes it more likely they will buy from your site.
   
• It has major SEO benefits. Done well, a "Buyer's Guide" provides quaility content for customers and the search engines. It also makes your site findable when customers type in product queries. 

3. Blendtec

Yes, this is obvious, but it's a great example of how content can work beautifully for branding. 

The videos have made the brand known around the world and have been viewed more than 265 million times on YouTube. 

These videos are fun, but also have the added benefit of showing how robust the blenders are. 

4. Modcloth

Modcloth's user communities contribute lots of useful content to the site. 

There are reviews on product pages, and a style gallery where customers send photos of themselves wearing the products. 

It's a great use of the community, as these images are shared and help to promote the products more widely. 

In addition, this is valuable social proof that tells potential buyers that this site has lots of satisfied customers. 

5. Patagonia

This site has lots of very detailed and beautifully produced content, which matches the brand's values perfectly. 

Though this isn't content which seeks to sell too hard, it does reference and link to products where it's relevant. 

6. J. Peterman Company

J. Peterman Company's  content really helps to define the brand, and it is pretty entertaining too. 

Unique product page copy is also great from an SEO perspective.

So many retailers lazily reproduce the standard manufacturer product descriptions that sites can stand out by being different. 

7. Chubbies

Chubbies' site, which sells shorts as a kind of lifestyle choice, uses customer content to help promote its products. 

It's a great way for a smaller retailer to promote itself cost-effectively. For the price of a free pair of shorts, the company gets free content and lots of social promotion. 

8. Casper

Casper.com creates content that tells customers about the process behind its products. 

This reinforces the perception of quality, and provides customers with lots of information to help the decide on the right product. 

9. Repair Clinic

Repair Clinic's site sells spare parts for household appliances, and it produces video guides for the majority of its products. 

These video guides work in a number of ways: 

• They tell the customer what to do with the product they're buying, thus ensuring that it works as it should and reduced returns rates.
   
• They promote the brand on social media.
   
• The videos can help with customer acquisition. Users will search for guides on repairing appliances, and these not only help with the how-to, but also where to buy the spare parts they need. 

In summary

These examples of content are produced and used in a variety of ways, but the common factor is that each one not only promotes the brands but also provides help to the customers. 

The brands here have found ways to use content to complement their products and services by explaining the products and features, by allowing their customers to do this work, or simply by providing entertaining and interesting content. 

In each case, the content fits well with the brand values. Practical, in the case of Repair Clinic or Home Depot, or more connected to the consumers' lifestyle, as on Patagonia and Chubbies. 

As with all effective content marketing, strategy is very important.

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Is Native Advertising Content Marketing?

Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule.

Native advertising is designed to blend seamlessly into any given platform, almost as if its regular, non-sponsored content. So that means it's content marketing, right?

It does, according to Jeff Soriano, senior director of demand generation at user-generated content (UGC) marketing platform Offerpop. In his opinion, the rise of social media led to an explosion of UGC that has transformed the consumer into the marketer.

He offers McCormick as an example. A few years back, the seasonings brand tapped consumers to take pictures of the recipes they made with the company's products. They shared their pictures on Facebook, for other users to vote on. After the campaign, McCormick's sales increased 34 percent year-over-year.

"That's really native to a social experience because that's what we do," Soriano says. "We look at our feeds, we see what our friends have posted, we see what other people we don't even know have posted and for some reason, we're really interested in that stuff, more than what a brand would say."

Because more and more consumers are creating content that's ultimately used by brands, it's Soriano's opinion that the line separating content marketing and native advertising has gotten completely blurry. Joe Pulizzi, founder of the Content Marketing Institute, couldn't disagree more.

No, It Isn't!

ClickZ wasn't able to connect with Pulizzi due to his busy travel schedule, though he directed us to an August CMI blog post entitled, "Native Advertising Is Not Content Marketing." Pulizzi believes the distinction is important, as consistent language creates an industry standard.

"If you pay for placement, it’s advertising," he wrote. "If you pay for placement of valuable, relevant content in a format similar to the third-party site, it’s native advertising. If you don’t pay for placement, the content is not advertising. If that content is valuable and relevant, designed to attract a clearly defined audience, and posted on your own or other unpaid platform, it’s content marketing."

SEO company Moz also believes there is a line between content marketing and native advertising, having done research comparing the two earlier this year with Fractl, a Florida content marketing agency. Analyzing Fractl content marketing campaigns and native ads on BuzzFeed, the research found the content marketing generated significantly more links (an average of 27 versus an average of 1) and shares (847 and 373, respectively). These numbers are despite BuzzFeed's massive volume of traffic - the site is the 38th most visited in the U.S. and 111th in the world, according to Alexa rankings - and big-name brand partners.

Middle of the Road

Scott Severson, president of Minneapolis content marketing agency Brandpoint, has a more moderate approach to the separation between the two tactics. Severson believes that native advertising is content marketing, but that content marketing isn't necessarily native advertising.

"I think content marketing refers to a broad spectrum of tactics that are all about having that direct connection with your audience through developing and publishing your own content," Severson says. "Within that big umbrella of content marketing, native advertising is certainly a tactic within that, but I don’t see them as being synonymous."

Severson considers native advertising to be content marketing when it's just one tactic deployed in a larger marketing mix. A native ad in isolation, he doesn't think counts as content marketing.

"If it's good, consumers don't care that it's sponsored content," he says. "They care more about if it's providing value and if it's quality, versus whether or not it's sponsored content."

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3 Twitter Tips From The “Most Stalked” Brands

Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers.

Here are 3 actionable Twitter tips from the best in the soft Twitter Tip: Use Hashtags To Boost Content Discovery

Microsoft knows how to work a hashtag to join the conversation surrounding trending topics on Twitter. For International Women’s Day and Women’s History Month, for example, Microsoft joined the #IWD2015 conversation with an embedded Twitter video:

7 out of 10 girls are interested in science. Only 2 of 10 will pursue it as a career. Let’s change that. #IWD2015 https://t.co/sSx1Z1hlLv

— Microsoft (@Microsoft) March 8, 2015

 With 3.2K interactions, the tweet earned Microsoft 6X more engagement than their average tweet, as measured by the TrackMaven platform:

Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

Microsoft found similar success with their #hourofcode challenge. The tweets below both reaped 11X the brand’s average engagement on Twitter:  

Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

HP Twitter Tip: Use Text Over Twitter Images To Maximize Message Visibility.

Finding Ralph isn't easy. RT w/ his location to win an ENVY Printer. #FindRalph #SweepsEntry http://t.co/64HXXaguNP pic.twitter.com/F531kgs9Dd

— HP (@HP) October 9, 2014

#FindRalph is on. Help! RT w/ his location to win an HP Slate 7. #SweepsEntry http://t.co/1mgeqFF9UH pic.twitter.com/YCbwJQuL21

— HP (@HP) October 22, 2014

Another Ralph sighting! RT w/ his location to win an HP x360. #FindRalph #SweepsEntry http://t.co/bGHpl0mCb4 pic.twitter.com/fTUqmxoge8

— HP (@HP) October 13, 2014

Ralph sighting! RT w/ his location to win a Slate 7. #FindRalph #SweepsEntry Details: http://t.co/r1L5rQfKnx pic.twitter.com/kjqwGxEswh

— HP (@HP) October 8, 2014

The #FindRalph campaign was a success; each tweet from the interactive campaign averaged far above the average engagement level for HP’s twitter account.

This tweet, for example, reaped 6X more Twitter interactions than HP’s average tweet!

Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

Marketo Twitter Tip: Engage Your Audience By Asking A Question

As a company that markets to marketers, Marketo knows how to create content that captures their audience’s attention. (Read here for more psychology-backed content marketing tips).

The most effective tactic from Marketo’s Twitter feed? Asking a question! Marketo has mastered the art of inquisition via their Twitter feed. In fact, 4 out of Marketo’s top 10 tweets from the past year posed questions!

Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.

image: http://cdn.business2community.com/wp-content/uploads/2015/09/marketo4.png

Want more content marketing tips for overhauling your content strategy? Get your copy of The Content Marketing Paradox Report!

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6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers

In the  past, the term “hack” had a very different meaning. Back then, a hack was someone who wasn’t very good at their job. They either phoned in their work every day or simply lacked the talent to do good work in the first place. No one wants to be known as that sort of “hack,” which the Merriam-Webster Dictionary defines as “working for hire…with mediocre standards.”

These days, hacks are much cooler. Instead of putting out huge volumes of mediocre work, they make the complex seem simple and the impossible seem possible. Modern hacks are most definitely our friends. (Not including those who “hack” others computers! Totally different type of hack!)

Let’s explore six content marketing hacks that could dramatically improve your lead generation and conversion metrics.

1. Test Headlines and Above-the-Fold Content

Check out the latest studies on Web users’ attention spans. Depending on who you ask, the typical Internet surfer takes anywhere from one to seven seconds to make a final decision about whether to remain on a particular website or navigate away. Basically, your average prospect could decide to leave your website before the homepage is done loading.

How can you get more first-time and repeat visitors to stick around? For starters, craft short, catchy headlines that attract the attention of visitors and fully display in search results. Most engines display a maximum of about 60 characters – enough for about seven to nine words with spaces. Your headlines don’t have to be uniformly sensational, but they should be intriguing enough to convince people to keep reading.

You should also focus on engaging graphics, images, video, text formatting, and navigation features in each page’s “above the fold” area. Traditionally, the “above the fold” portion of a website is the area visible without scrolling once the page has completely loaded.

2. Go Deep!

Until recently, conventional wisdom has held that blog posts and most other forms of non-gated content perform best when they’re short, sweet, and to the point.

There’s certainly some truth to this notion. If you’re announcing a snippet of company news on your blog or touting a limited-time offer in a snappy press release, it’s probably best not to beat around the bush too much.

On the other hand, truly effective content marketing is often fearsomely comprehensive. Nothing conveys authority and subject-matter mastery like a 2,000-word whitepaper on a particular aspect of your business or trend affecting your industry, particularly if you’re the first thought leader to write at length on the subject.

3. Offer Something of Value

Although long-form content marketing shouldn’t be gated for profit by default, it’s important not to give away every single piece of content you produce.

Get in the habit of putting together a major piece of authoritative content – a comprehensive series of case studies, an exhaustive white paper, even a professionally produced video.. Then use secondary content, such as shorter blog posts and email marketing blasts, to promote the primary piece of content extensively.

Unless content creation is a key part of your business model, you don’t have to charge a fee for users to access the content. However, you shouldn’t make it freely accessible from an unrestricted site page. Instead, offer it up as a downloadable PDF and require users to provide their name and email address before viewing it. If your organization puts on admission-only events from time to time, consider offering the content to anyone who purchases a ticket to your next get-together.

Setting “tent pole” pieces of content apart from more routinely scheduled blog posts and emails is a great way to make them seem special – and to create the impression of value for your prospects. Remember, prospects who feel as if you provide them with actionable, valuable intelligence are more likely to become paying customers.

4. Make Sharing Seamless

In the age of 24/7 social media, nothing holds users’ attention like seamless sharing capabilities. Depending on the nature of your company, you’ll want to include sharing buttons for your strongest social platforms.

Whereas B2B companies typically feature LinkedIn, Twitter, and Google Plus buttons prominently, B2C firms may have more success with platforms like Facebook, Pinterest, Snapchat, and Instagram. Share your own content, plus relevant curated content from other sources. And don’t forget to ask your audience to share your content with their friends and followers as well.

5. Sharpen Your Calls-to-Action

Make sure you compose top-notch calls-to-action for each type – or even each individual piece – of content that you produce.

Some businesses find success with campaign-specific calls-to-action directing the website visitor to take a specific action on the website i.e. download a white paper, read a blog article, subscribe to an email newsletter, etc. All of these can be useful for segmenting different customer groups into parallel email marketing lists that you can nurture into leads through ongoing email marketing.

6. Don’t Discount Guest Blogging

While the subject of guest blogging has been debated whether or not it’s a valuable SEO tool, it’s still a critical component of content marketing. Instead of link-building, guest blogging is now primarily used to build authority among target audiences and indirectly drive traffic back to a particular website. As long as your guest posts use “nofollow” links, you’re likely to see a qualified traffic boost from a sustained campaign.

Learn How Content Marketing Works from the Pros

If you can keep these content marketing hacks straight as you architect your online marketing campaigns, you’ll be well on your way to success. That said, the world of content marketing is confusing – even when you’ve got the hacks to help you out – and can change in the blink of the eye. Don’t be shy about asking for marketing manager tips along the way. We’re here for you!

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