HOW TO FIND YOUR TARGET AUDIENCE ON FACEBOOK

Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely interact with your content, but you’re also more likely to pay more per person for more eyes on your ad, especially when they’re not your target audience on Facebook. Instead of trying to reach as many...

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How to Kill it with Instagram Marketing

Are you using Instagram to its fullest potential? If you have a visually striking product or brand (and even if you don’t!) and you’re not on Instagram, you’re missing out on one of the biggest visual trends on social media today. And considering that images are often the most engaging aspect of social posts, that’s saying something. Whether you’re new to Instagram marketing or you’re struggling to find the ROI of your photos, we’ve got...

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8 Easy Steps To Get More Repins On Pinterest

Would you like to boost your Pinterest presence? Would you like to get more repins on Pinterest? If you want to focus on only one thing on Pinterest, it should be repins. Repins will get your pins more exposure. This exposure will lead to an increase in brand reach, your number of followers and overall sales. Getting repins takes work. Today I have 8 things you can do right now to get more repins on Pinterest. 1. Contribute to group boards. The...

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Using Data to Segment and Target your Audience

Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like. You can also discover their age, location, and perhaps occupation. Through social media or...

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Getting it right with social when everything we know is wrong

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? There was a time in history where the prevailing wisdom of scholars was that the Earth was flat; the brightest minds of their time were certain that reaching the end of the world meant reaching a cliff, rather than an unending continuation. When reflecting on the early...

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Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook. I saw the graphic below in a Facebook post the other day - take a look at the image below and ask yourself how do you relate to this? I’m almost 60 and I certainly identify with the upper photo. But then it hit me - I actually live like the lower photo. As I thought more,...

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7 Creative Ways to Visually Brand Your Business on Social Media

When you think of visual marketing, what comes to mind? More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. They’re the ones that capture attention and drive action. But what about the flip side? Those dark and blurry images devoid of any real meaning. You know the ones. They clutter up your feed and leave you shaking your head. If you’ve ever wondered what the secret is to creating visuals...

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